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Enhanced fuzzy combined techniques for group decision-making with 2-tuple linguistic neutrosophic number and applications to sports event brand building evaluation. [PDF]
Sci RepLian J, Guo H, Hwan CK, Meng Y.
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#Medfluencer: The Future of Plastic Surgery Ethics. [PDF]
Plast Reconstr Surg Glob OpenMaini RS, Janis JE.
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The economics of brands and branding
SSRN Electronic Journal, 2018Consumer goods industries tend to be dominated by a small number of nationally-branded goods. In many cases, brands are one of the few sources of differentiation between otherwise physically undifferentiated products. In this chapter we survey the literature on the role of consumer branding and brand preferences in driving consumer demand.
Bronnenberg, B.J.J.A.M. +2 more
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2021
This chapter covers the building of a personal brand as a female physician. First, the reader is counselled on managing the beginnings of a personal brand by confronting unwanted stereotypes and imposter syndrome. Moving further outward, the reader is offered direction as to building a reputation within the probable confines of gender-biased ...
Alana L. Grajewski, Adriana L. Grossman
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This chapter covers the building of a personal brand as a female physician. First, the reader is counselled on managing the beginnings of a personal brand by confronting unwanted stereotypes and imposter syndrome. Moving further outward, the reader is offered direction as to building a reputation within the probable confines of gender-biased ...
Alana L. Grajewski, Adriana L. Grossman
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To Brand or Not to Brand: An Introduction to B2B Branding
2021Lead generation, marketing automation, performance marketing, or content AI are only a few of the recent developments that have re-shaped the face of B2B marketing. Perhaps even thus far that conventional elements such as branding have become obsolete?
Kirsten Juliet Ives, Vera Müllner
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Pharmaceutical branding: ‘To brand or not to brand’
Journal of Medical Marketing, 2008The UK pharmaceutical industry has witnessed many changes in the last ten years, adapting to new government regulations, price competition and parallel import from Europe.
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SSRN Electronic Journal, 2013
Brands and branding have emerged as key concepts in marketing, management, and strategy, and the concept of branding, referring to the process of bringing attention to a product, company, concept, person, or cause, has become an everyday term. Research and thinking about brands and branding can be divided into four perspectives: corporate perspectives,
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Brands and branding have emerged as key concepts in marketing, management, and strategy, and the concept of branding, referring to the process of bringing attention to a product, company, concept, person, or cause, has become an everyday term. Research and thinking about brands and branding can be divided into four perspectives: corporate perspectives,
openaire +1 more source
Indian Journal of Marketing, 2015
Research suggests a close interrelationship between brand personality and brand equity. Companies have recognized the importance of brand personality in the development of brand equity. Therefore, a brand management strategy based on interrelationship between brand personality and brand equity is the need of the hour.
Anees Ahmad, K. S. Thyagaraj
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Research suggests a close interrelationship between brand personality and brand equity. Companies have recognized the importance of brand personality in the development of brand equity. Therefore, a brand management strategy based on interrelationship between brand personality and brand equity is the need of the hour.
Anees Ahmad, K. S. Thyagaraj
openaire +1 more source