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‘Cool', Brands and ‘Cool' Brands
International Journal of Asian Business and Information Management, 2014The term ‘cool' is widely used expression in popular culture. This word is prefixed liberally with anything including people, behavior, place and brands. Notwithstanding ambiguity about what it stands there is complete clarity that it certainly adds value. ‘Cool' in this perspective is precious resource which can be used in brand building. The authors'
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Impacts of brand commitment, brand reliability, and brand attitude on brand relationship
Intelligent Decision TechnologiesIn the fiercely competitive landscape of modern business, the establishment and maintenance of strong brand relationships have become pivotal for organizations seeking sustainable success. This research explores the intricate dynamics of brand relationships by examining the influences of three core constructs: brand commitment, brand reliability, and ...
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Nation branding and right to brand/brand Turkey
Research and Policy on Turkey, 2017This article investigates the public right to nation branding in Turkey, as this process has been carried out predominantly by the AKP (Justice and Development Party) government with minimal civil ...
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Toward a conceptual understanding of co-creation in branding
Journal of Business Research, 2022Sonja Sarasvuo, Anne Rindell
exaly
Conceptualizing nation branding: the systematic literature review
Journal of Product and Brand Management, 2023JOSÉ I Rojas-Méndez
exaly