Results 131 to 140 of about 17,432 (168)

Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries

Journal of Marketing, 2020
Alina Sorescu, Jan-Benedict Steenkamp, Bernd Schmitt   +2 more
exaly  

Brands, Branding and Brand Culture

2019
openaire   +1 more source

Brand

American Journal of Hospice and Palliative Medicine®, 2013
openaire   +2 more sources

Brand, Branding and Corporate Brand

Zalfa Laili Hamzah, Noor Adwa Sulaiman, Maria Mohd Ismail   +2 more
openaire   +1 more source

Mapping the domain of the fragmented field of internal branding

Journal of Product and Brand Management, 2016
Oriol Iglesias
exaly  

Exploring the relationship between corporate, internal and employer branding

Journal of Product and Brand Management, 2010
Ranis Cheng, Carley Foster
exaly  

Co-branding on industrial markets

Industrial Marketing Management, 2005
Per Servais, Anders Bengtsson
exaly  

Place branding as urban policy: the (im)political place branding

Cities, 2018
Andrea Lucarelli
exaly  

To Brand or Not to Brand

2006
openaire   +2 more sources

A model of destination branding: Integrating the concepts of the branding and destination image

Tourism Management, 2011
Hailin Qu
exaly