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BRANDING: INTERDISCIPLINARIEDAD ENTRE PUBLICIDAD, DISEÑO, MARKETING Y COMUNICACIÓN.
Caderno Profissional de Marketing Unimep, 2014 El siguiente ensayo tiene como finalidad relacionar al Branding con otras áreas de estudio que en ocasiones confundimos por otros factores comunes que se usan en ellas como: promocionar, mencionar, comunicar, posicionar, recordar o vender, productos o ...
Alonso Eduardo Veloz Arce
doaj
Branded: Corporate Image, Sexual Stereotyping, and the New Face of Capitalism [PDF]
, 2007 In the context of unionized workforces covered by collective bargaining agreements, companies have-at most-been required to demonstrate a reasonable relationship between the grooming code and the business\u27s effort to project a corporate image that it ...
Avery, Dianne, Crain, Marion
core +2 more sources
Report of the Brand Committee to the Council of the Society, January, 1916 [PDF]
, 1916 Henry Benjamin Wheatley
openalex +1 more source
Product differentiation in the fruit industry: Lessons from trademarked apples
Agribusiness, EarlyView.Abstract We derive price premiums for patented or trademarked apple varieties, also known as “club apples,” compared to open‐variety apples. We use an expansive retail scanner dataset, along with unique data on apple taste characteristics, to estimate monthly club apple premiums for 2008–2018.
Modhurima Dey Amin +3 more
wiley +1 more source
Agribusiness, EarlyView.Abstract Packaging of fresh fruits and vegetables is standard in many grocery stores. This mixed methods study aims to identify the role packaging plays in consumer choice and what packaging material consumers prefer. We analyzed data from quantitative stated preference experiments with a quota sample of 485 consumers living in Germany.
Mira Lehberger +2 more
wiley +1 more source
Umbrella Branding and the Provision of Quality [PDF]
Consider a two-product firm that decides on the quality of each product. Product quality is unknown to consumers. If the firm sells both products under the same brand name, consumers adjust their beliefs about quality subject to the performance of both ...
Hendrik Hakenes, Martin Peitz
core +3 more sources
Determining the influence of belonging to a wine protected designation of origin on profitability
Agribusiness, EarlyView.Abstract To guide consumers, wineries need credible attributes about the quality of their wines and its origin. In Spain, protected designations of origin (PDO) guarantee that the wine has been produced in a certain wine region in accordance with specific and officially regulated quality criteria thus providing elements of guarantee to the consumer ...
Jordi Moreno Gené +2 more
wiley +1 more source
Personal branding for librarians: The way forward [PDF]
, 2010 Librarians have always been labelled as knowledge gatekeepers and persons who ‘shusshhh’ people around. However, that may be true years and decades ago. Going forward, do we librarians want to be labelled as such? A brand is a promise delivered.
Syed Ahmad Alhady, Syed Mohammed Alhady +1 more
core
Schaden door brand, Onderwerp voor statistisch onderzoek [PDF]
, 1908 W. Elink Schuurman
openalex +1 more source