Results 151 to 160 of about 953,712 (378)
Introduction: Brands and Branding Geographies [PDF]
, 2011 Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.
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Agribusiness, EarlyView.ABSTRACT Social tensions and resource depletion pose significant challenges to the agri‐food sector, highlighting the need for coordinated strategies to ensure sustainability in supply chains. Despite its critical importance, the relationship between coordination mechanisms and sustainability performance remains underexplored.
Carlos Moreno‐Miranda, Liesbeth Dries
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VII. Account of Inscriptions discovered on the Walls of an Apartment in the Tower of London. By the Rev. John Brand, Secretary [PDF]
John Brand
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Price Transmission During Promotions: A Case Study of Spanish Milk Brands
Agribusiness, EarlyView.ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui +2 more
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A leverage theory of reputation building with co-branding: Complementarity in reputation building [PDF]
We present a leverage theory of reputation building with co-branding. We show that under certain conditions, co-branding that links unknown firms in a new sector with established firms in a mature sector allows the unknown firms to signal a high product ...
Doh-Shin Jeon, Jay Pil Choi
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Agribusiness, EarlyView.ABSTRACT The Cordillera Administrative Region in the Philippines is home to terraced rice embedded in centuries of cultural heritage. However, weak market incentives threaten sustained production, jeopardizing indigenous communities' cultural heritage and the in situ biodiversity of rice genetic resources.
Kofi Britwum, Matty Demont
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Agribusiness, EarlyView.ABSTRACT Using a lab‐in‐the‐field experiment, we investigate how providing information about food miles and pesticide residue influences willingness to pay (WTP) for potatoes among 407 shoppers in Taiwan, split between a supermarket and a farmers market.
Chiu‐Lin Huang +3 more
wiley +1 more source
BRANDING IN SMALL BUSINESS [PDF]
In this paper we analyzed the branding in small business. Using a desk research on Internet and the press we have identified the practices small businesses use to enhance their brand and the brand dynamics in small business. Our main contribution is that
Catalin Mihail BARBU +2 more
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Chemisches Handwörterbuch, von Brandes, Nicholson und Ure, oder Dr. Ure's chemisches Lexikon nach der Grundlage des Nicholsonschen, teutsch bearbeitet, vermehrt und mit Zusätzen herausgegeben von Dr. R. Brandes. [PDF]
R. Brandes
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