Results 151 to 160 of about 534,714 (330)
NirmanaPandemi yang sangat membebani sistem kesehatan, mendisrupsi ekonomi dan menimbulkan kekhawatiran yang meluas serta ketidakpastian situasi membuat kelesuan dalam bidang ekonomi keluarga. Penelitian ini memiliki tujuan untuk mengetahui dan mengidentifikasi
Aji Windu Viatra, M. Edo Pratama Putra
doaj +1 more source
Product differentiation in the fruit industry: Lessons from trademarked apples
Agribusiness, EarlyView.Abstract We derive price premiums for patented or trademarked apple varieties, also known as “club apples,” compared to open‐variety apples. We use an expansive retail scanner dataset, along with unique data on apple taste characteristics, to estimate monthly club apple premiums for 2008–2018.
Modhurima Dey Amin +3 more
wiley +1 more source
Investigating Marketing Communication Mix on Brand Performance Indicators
, 2022 Francis Kofi Sobre Frimpong +2 more
openalex +2 more sources
Agribusiness, EarlyView.Abstract Packaging of fresh fruits and vegetables is standard in many grocery stores. This mixed methods study aims to identify the role packaging plays in consumer choice and what packaging material consumers prefer. We analyzed data from quantitative stated preference experiments with a quota sample of 485 consumers living in Germany.
Mira Lehberger +2 more
wiley +1 more source
BRANDING: INTERDISCIPLINARIEDAD ENTRE PUBLICIDAD, DISEÑO, MARKETING Y COMUNICACIÓN.
Caderno Profissional de Marketing Unimep, 2014 El siguiente ensayo tiene como finalidad relacionar al Branding con otras áreas de estudio que en ocasiones confundimos por otros factores comunes que se usan en ellas como: promocionar, mencionar, comunicar, posicionar, recordar o vender, productos o ...
Alonso Eduardo Veloz Arce
doaj
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS)This research aims to examine the impact of Brand Image, Brand Satisfaction, Brand Experience on Brand Loyalty, with Brand Trust acting as a mediator, in the Gacoan Noodle Brand franchise in the Greater Solo area. The research employs a quantitative approach. The study's population consists of individuals who have visited the Gacoan Noodle franchise in
Nandani Dwi Sukmaning Ayu +1 more
openaire +1 more source
Determining the influence of belonging to a wine protected designation of origin on profitability
Agribusiness, EarlyView.Abstract To guide consumers, wineries need credible attributes about the quality of their wines and its origin. In Spain, protected designations of origin (PDO) guarantee that the wine has been produced in a certain wine region in accordance with specific and officially regulated quality criteria thus providing elements of guarantee to the consumer ...
Jordi Moreno Gené +2 more
wiley +1 more source
Agribusiness, EarlyView.Abstract Eco‐labels inform consumers about the sustainable attributes of a product, but consumer face challenges to differentiate and select for specific attributes. Certification programs are similarly challenged to incentivize adoption of sustainable practices in product supply chains when consumer ability to differentiate sustainable attributes is ...
Nicolas Gatti +5 more
wiley +1 more source
Agribusiness, EarlyView.Abstract The exponential expansion of the global cider market positions it as a viable alternative to traditional choices such as wine and beer. Nevertheless, there exists a paucity of research examining the various factors influencing consumer interest in cider.
Eva Parga Dans +3 more
wiley +1 more source