Results 151 to 160 of about 199,096 (297)

Augmented authenticity in athlete branding through human-AI co-production. [PDF]

Front Sports Act Living
Westerbeek H.
europepmc   +1 more source

Qualities of full-cream powdered milk of different brands available in retail markets of Bangladesh

, 2013
MFI Kajal, MH Rashid, ME Uddin, M. W. Zaman   +3 more
openalex   +2 more sources

The Role of Coordination Mechanisms and Transaction Costs Promoting Sustainability Performance in Agri‐Food Supply Chains: Evidence From Ecuador

Agribusiness, EarlyView.
ABSTRACT Social tensions and resource depletion pose significant challenges to the agri‐food sector, highlighting the need for coordinated strategies to ensure sustainability in supply chains. Despite its critical importance, the relationship between coordination mechanisms and sustainability performance remains underexplored.
Carlos Moreno‐Miranda, Liesbeth Dries
wiley   +1 more source

Platform power, athlete branding, generative AI, and the future of sport governance-a systematic review. [PDF]

Front Sports Act Living
Westerbeek H, van Schaik T.
europepmc   +1 more source

Price Transmission During Promotions: A Case Study of Spanish Milk Brands

Agribusiness, EarlyView.
ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui, Yan Jin, José María Gil   +2 more
wiley   +1 more source

Sports, Gigs, and TikToks: Multichannel Advertising of Oral Nicotine Pouches. [PDF]

Nicotine Tob Res
Sun T, Tattan-Birch H.
europepmc   +1 more source

Staging an Experience of Cultural Heritage Preservation: Consumers' Willingness to Pay for Heirloom Rice in the Philippines

Agribusiness, EarlyView.
ABSTRACT The Cordillera Administrative Region in the Philippines is home to terraced rice embedded in centuries of cultural heritage. However, weak market incentives threaten sustained production, jeopardizing indigenous communities' cultural heritage and the in situ biodiversity of rice genetic resources.
Kofi Britwum, Matty Demont
wiley   +1 more source

Therapeutic Branding: A Common and Bizarre Practice That Scars for Life. [PDF]

Cureus
Tewari S, Meena M, Dandasena TP, Khan Y, Joshi R, Joshi A.   +5 more
europepmc   +1 more source

Brand evangelism in the digital era: The impact of data-driven influencer marketing

Fazla Rabby, Yamijala Suryanarayana Murthy, Rohit Bansal   +2 more
openalex   +1 more source

Effects of Environmental and Health Information on Willingness to Pay for Local and Organic Foods in Taiwan

Agribusiness, EarlyView.
ABSTRACT Using a lab‐in‐the‐field experiment, we investigate how providing information about food miles and pesticide residue influences willingness to pay (WTP) for potatoes among 407 shoppers in Taiwan, split between a supermarket and a farmers market.
Chiu‐Lin Huang, Edward C. Jaenicke, Martina Vecchi, Sheng‐Jang Sheu   +3 more
wiley   +1 more source