Results 181 to 190 of about 199,096 (297)

Creating Shared Value as an Antecedent of Value Co‐Creation: B2B Relationships in the Agri‐Food Sector

Agribusiness, EarlyView.
ABSTRACT This study analyzes the effects of value co‐creation and creation of shared value in agricultural input marketing. This study used a sample of 178 agricultural companies in Costa Rica. The data were analyzed using partial least squares structural equation modeling (PLS‐SEM) with SMART PLS software. Our findings reveal the significant influence
Luis Ricardo Solís‐Rivera, Marcelo Royo‐Vela   +1 more
wiley   +1 more source

Feeling the Heat of Human Rights Branding: Bringing Transnational Corporations within the International Human Rights Fence

, 2001
Robert McCorquodale
openalex   +2 more sources

Interactivity and its role in supporting human relationship between Brand recipient in advertising design [PDF]

, 2019
Nancy Khairt, Mohamed Sabry, Abeer Abdo
openalex   +1 more source

Determinants of Knowledge and Usage of Generative Artificial Intelligence in Agricultural Extension: Evidence From Tennessee Extension Personnel

Agribusiness, EarlyView.
ABSTRACT This paper examines the determinants of generative AI (GenAI) knowledge and usage among agricultural extension professionals. Drawing on survey data from agricultural extension personnel in Tennessee, we employ regression analyses and latent Dirichlet allocation (LDA) for topic modeling of open‐ended responses to study the knowledge and usage ...
Abdelaziz Lawani, Jason de Koff, James Muriuki, Anna‐Liisa Ihuhwa   +3 more
wiley   +1 more source

Tobacco product litter as a form of postconsumption marketing: an observational study in India. [PDF]

Tob Control
Grilo G, Kaplan B, Cohen JE, Bhattacharya P, Mukherjee N, Welding K, Kennedy RD.   +6 more
europepmc   +1 more source

Impact of Sustainable Agricultural Practices on Labor Use Among Rice Farmers in the Mekong Delta of Vietnam

Agribusiness, EarlyView.
ABSTRACT The Mekong Delta (MKD), Vietnam has achieved high rice productivity through rapid intensification. However, this progress has led to environmental degradation and adverse economic and health effects. To mitigate these challenges, sustainable agricultural practices (SAPs) have been promoted.
Nguyen Thi Thu Hien, Ho Thanh Tam, Koji Shimada, Hoang Ha Anh, Nguyen Van Cuong, Le Cong Tru   +5 more
wiley   +1 more source

Re-Examining the Meaning of Corporate Branding: Does Corporate Advertising Give Useful Insights?

, 2010
Olutayo Otubanjo
openalex   +1 more source

Farmers’ Protests in Germany: Media Coverage and Types of Bias

Agribusiness, EarlyView.
ABSTRACT The German farmers’ protests of 2024 sparked widespread media coverage and public debate. Yet, media coverage was not always positive, reflecting the media's attention‐seeking and selective focus. Occurrences of farmers blocking media outlets reflected distrust in how their concerns were portrayed.
Felix Schlichte, Doris Läpple
wiley   +1 more source

Sustainable strategic nation branding through sports: leveraging soft power via mega-event hosting. [PDF]

Front Sociol
El-Dabt L, AlReshaid F, Park K, AlBuloushi N, Al-Enzi A.   +4 more
europepmc   +1 more source

Effects of incongruity of the color image on brand attitude : The moderating role of brand knowledge

, 2015
조재수
openalex   +1 more source