Results 191 to 200 of about 199,096 (297)

Does a Specialized Niche Market Vegetable Processor Enjoy Bargaining Power?

Agribusiness, EarlyView.
ABSTRACT Agribusiness companies may achieve competitive advantage through specialization within niche markets. One such niche is the fresh‐cut fruit and vegetable market, which has been steadily growing in Germany. This study examines whether the specialization of a German fresh‐cut producer grants it with market power within this niche market.
Nikolas Bublik, Franziska Mittag, Laura Hellstern, Sebastian Hess   +3 more
wiley   +1 more source

Nicotine pouch brands: the new route of auto racing sponsorships worldwide. [PDF]

Tob Control
Talbot EM, Ganz O, Barnwell PV, Allem JP, Hrywna M, Schroth KRJ, Delnevo CD.   +6 more
europepmc   +1 more source

Acne Jeans and Brand Associations : -A Study of the Coherency Between the Brand Identity and the Brand Image

, 2008
Henrik Andersson, Frida Robertson
openalex   +1 more source

Effects of Brand Concept, BRQ, and Parent-Extension Similarity on Brand Extension Evaluations

, 2008
Junsang Yeo, 고성현
openalex   +1 more source

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

Agribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani, Mirta Casati, Elena Castellari, Fosca Vezzulli, Veronica Vitali, Milena Lambri, Claudio Soregaroli   +6 more
wiley   +1 more source

The impact of acrylamide regulations on the competitive structure of the grain market. [PDF]

Food Chem X
Nowakowski V.
europepmc   +1 more source

PROPOSAL TO IMPROVE BRAND VALUE EVALUATION MODEL FOR SELECTING STANDARD ENTERPRISE PUBLISHED BY THE MINISTRY OF ECONOMY, TRADE AND INDUSTRY OF JAPAN

, 2008
Tetsuhiro Tateno, Takeshi Origuchi, Takashi Sawada, Shirou Nishi   +3 more
openalex   +2 more sources

Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises

Agribusiness, EarlyView.
ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley   +1 more source

Integrated fuzzy MCDM for consumer-driven ceramic manufacturing sustainability within the UN SDGs framework. [PDF]

Sci Rep
Xue S, Lin CL.
europepmc   +1 more source

Kweichow Moutai Company Limited: The Unparalleled Socialist Luxury Brand

, 2016
Terence C. H. Cheung, Sarah Y. Y. Ng, Zoe Z. H. Heng, Ngee Cheng Lee   +3 more
openalex   +1 more source