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In vitro dissolution and release kinetics of multisource ciprofloxacin 500 mg tablets in West Gondar, Ethiopia: Implications for interchangeability and regulatory oversight. [PDF]
PLoS OneHaile TD +8 more
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Methylglyoxal and Glyoxal in High-Puff Disposable Electronic Cigarette Liquids: Unexpected Accumulation and Enhanced Cytotoxicity. [PDF]
ACS OmegaOmaiye EE +4 more
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Pricing strategies of the tobacco companies in response to cigarette excise tax increases in Montenegro. [PDF]
PLoS OneČizmović M +3 more
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The economics of brands and branding
SSRN Electronic Journal, 2018Consumer goods industries tend to be dominated by a small number of nationally-branded goods. In many cases, brands are one of the few sources of differentiation between otherwise physically undifferentiated products. In this chapter we survey the literature on the role of consumer branding and brand preferences in driving consumer demand.
Bronnenberg, B.J.J.A.M. +2 more
openaire +1 more source
2021
This chapter covers the building of a personal brand as a female physician. First, the reader is counselled on managing the beginnings of a personal brand by confronting unwanted stereotypes and imposter syndrome. Moving further outward, the reader is offered direction as to building a reputation within the probable confines of gender-biased ...
Alana L. Grajewski, Adriana L. Grossman
openaire +1 more source
This chapter covers the building of a personal brand as a female physician. First, the reader is counselled on managing the beginnings of a personal brand by confronting unwanted stereotypes and imposter syndrome. Moving further outward, the reader is offered direction as to building a reputation within the probable confines of gender-biased ...
Alana L. Grajewski, Adriana L. Grossman
openaire +1 more source
To Brand or Not to Brand: An Introduction to B2B Branding
2021Lead generation, marketing automation, performance marketing, or content AI are only a few of the recent developments that have re-shaped the face of B2B marketing. Perhaps even thus far that conventional elements such as branding have become obsolete?
Kirsten Juliet Ives, Vera Müllner
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Pharmaceutical branding: ‘To brand or not to brand’
Journal of Medical Marketing, 2008The UK pharmaceutical industry has witnessed many changes in the last ten years, adapting to new government regulations, price competition and parallel import from Europe.
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SSRN Electronic Journal, 2013
Brands and branding have emerged as key concepts in marketing, management, and strategy, and the concept of branding, referring to the process of bringing attention to a product, company, concept, person, or cause, has become an everyday term. Research and thinking about brands and branding can be divided into four perspectives: corporate perspectives,
openaire +1 more source
Brands and branding have emerged as key concepts in marketing, management, and strategy, and the concept of branding, referring to the process of bringing attention to a product, company, concept, person, or cause, has become an everyday term. Research and thinking about brands and branding can be divided into four perspectives: corporate perspectives,
openaire +1 more source