Results 271 to 280 of about 238,006 (305)

On the relationship between consumer-brand identification, brand community, and brand loyalty

Journal of Retailing and Consumer Services, 2018
Paulo Rita, Pedro S. Coelho, Zelia Raposo Santos   +2 more
exaly  

Brands and branding

Choice Reviews Online, 2009
openaire   +1 more source

How do brand communities generate brand relationships? Intermediate mechanisms

Journal of Business Research, 2012
Chen-ting Su
exaly  

Brands and branding

2018
Godfrey Baldacchino, Susie Khamis
openaire   +1 more source

To Brand or Not to Brand

2006
openaire   +2 more sources

The role of consumer–brand identification in building brand relationships

Journal of Business Research, 2013
Ursa Golob, Klement Podnar, Urška Tuškej Lovšin   +2 more
exaly  

GREEN BRANDING: STORE BRANDS VERSUS NATIONAL BRANDS

Global Marketing Conference Proceeding, 2014
Reinders, M.J., Bartels, J.
openaire   +2 more sources

Brand relationships through brand reputation and brand tribalism

Journal of Business Research, 2009
Cleopatra Veloutsou, Luiz Moutinho
exaly  

Brands and Branding

2010
Jenny Harrow, Susan Lord, Jan Sacharko, Allyson Reaves, Anne Sander, Martha Chen, Michael Bisesi, Jan R. Busse, Jed Emerson, Anael LaBigne, Regina List, Gabriel Berger, Alexia Duten, Odile Bour, David Horton Smith, Anael Labigne, Regina List, A. Joseph Borrell, Martin Hölz, Regina List, Jane Hudson, Timothy R. Dahlstrom, Tullia B. Hamilton, Allyson Reaves, Gordon Shockley, David B. Howard, Freya Brune, Bernhard Ebbinghaus, Sebastian Koos   +28 more
openaire   +1 more source

The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty

Computers in Human Behavior, 2012
Michel Laroche, Marie-Odile Richard, Mohammad Reza Habibi   +2 more
exaly