Results 301 to 310 of about 165,691 (315)

Consumers and Brands across the Globe: Research Synthesis and New Directions

Journal of International Marketing, 2018
Zeynep Gürhan-Canli, Ceren Hayran
exaly  

Brands/Branding

2006
openaire   +1 more source

Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat

Journal of Retailing and Consumer Services, 2018
David E Sprott, Sándor Czellar, Kevin E Voss   +2 more
exaly  

Brand or be branded

2018
openaire   +1 more source

Branding, brand equity, and brand extensions

2009
openaire   +1 more source

Branding, brand equity, and brand extensions

2008
openaire   +1 more source

Branding or No Branding: An Introduction to B2B Branding

Kirsten Juliet Ives, Vera Müllner
openaire   +1 more source

Brands and Branding

openaire   +1 more source

Branding, Brand Awareness and Brand Image

2009
openaire   +1 more source

Purchase intention for luxury brands: A cross cultural comparison

Journal of Business Research, 2012
exaly