Results 301 to 305 of about 238,006 (305)

Branding, brand equity, and brand extensions

2008
openaire   +1 more source

The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale

Journal of Marketing Research, 2009
exaly  

Messaging brand experience: Brand ethicality, brand trust, brand attitudes

Journal of Marketing Communications
Bülent Özsaçmacı, Tolga Dursun, Süleyman Çelik, Tamer Kiliç   +3 more
openaire   +1 more source

Brand Perception and Brand Complexity

2011
Zenker, Sebastian, Beckmann, Suzanne C.
openaire   +2 more sources

The Effcet of Bakery Cafe's Brand Evidence on Brand, Brand Satisfaction, Brand Trust, and Brand Loyalty -The Mediating Effect of Brand Satisfaction and Brand Trust -

Journal of Hotel & Resort
openaire   +1 more source