Results 281 to 290 of about 165,691 (315)

Brand

American Journal of Hospice and Palliative Medicine®, 2013
openaire   +2 more sources

The fight between store brands and national brands—What's the score?

Journal of Retailing and Consumer Services, 2006
K G Grunert
exaly  

Brands, Branding and Brand Culture

2019
openaire   +1 more source

Co-creating value for luxury brands

Journal of Business Research, 2010
Caroline Tynan, Sally Mckechnie
exaly  

Brand, Branding and Corporate Brand

Zalfa Laili Hamzah, Noor Adwa Sulaiman, Maria Mohd Ismail   +2 more
openaire   +1 more source

Brands and Branding: Research Findings and Future Priorities

Marketing Science, 2006
Kevin Lane Keller, Donald R Lehmann
exaly  

Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand

Journal of Marketing Research, 2019
Susan Fournier, Giana M Eckhardt
exaly  

Brands and Branding

2010
Jenny Harrow, Susan Lord, Jan Sacharko, Allyson Reaves, Anne Sander, Martha Chen, Michael Bisesi, Jan R. Busse, Jed Emerson, Anael LaBigne, Regina List, Gabriel Berger, Alexia Duten, Odile Bour, David Horton Smith, Anael Labigne, Regina List, A. Joseph Borrell, Martin Hölz, Regina List, Jane Hudson, Timothy R. Dahlstrom, Tullia B. Hamilton, Allyson Reaves, Gordon Shockley, David B. Howard, Freya Brune, Bernhard Ebbinghaus, Sebastian Koos   +28 more
openaire   +1 more source

Strong brands and corporate brands

European Journal of Marketing, 2006
Mark J Kay
exaly  

Corporate brand image, satisfaction and store loyalty

International Journal of Retail and Distribution Management, 2007
Rita Martenson
exaly