Results 281 to 290 of about 231,148 (300)

Perceptual categorization of private labels and national brands

Journal of Product and Brand Management, 2009
Jenni Romaniuk, Magda Nenycz-Thiel
exaly  

Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand

Journal of Marketing Research, 2019
Giana Eckhardt, Susan Fournier
exaly  

Brand or be branded

2018
openaire   +1 more source

Brands: The Opiate of the Nonreligious Masses?

Marketing Science, 2011
Ron Shachar, Tülin Erdem, Gavan J Fitzsimons   +2 more
exaly  

Brands as relationship partners: Warmth, competence, and in‐between

Journal of Consumer Psychology, 2012
Susan Fournier
exaly  

The management of destination brands: Five guiding principles based on recent developments in corporate branding theory

Journal of Brand Management, 2007
exaly  

A Data Set of Brands and Their Characteristics

Marketing Science, 2014
Renana Peres, Ron Shachar
exaly  

Branding or No Branding: An Introduction to B2B Branding

Kirsten Juliet Ives, Vera Müllner
openaire   +1 more source

Branding, Brand Awareness and Brand Image

2009
openaire   +1 more source

Building Successful Brands: The Strategic Options

Journal of Consumer Marketing, 1990
exaly