Results 281 to 290 of about 238,006 (305)

To be or not to be in social media: How brand loyalty is affected by social media?

International Journal of Information Management, 2013
Michel Laroche, Marie-Odile Richard, Mohammad Reza Habibi   +2 more
exaly  

Brands/Branding

2006
openaire   +1 more source

Brand

American Journal of Hospice and Palliative Medicine®, 2013
openaire   +2 more sources

Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

Journal of Marketing, 2009
Lia Zarantonello, Bernd Schmitt, Josko Brakus   +2 more
exaly  

Brands and Branding

2016
openaire   +1 more source

The influence of brand trust and brand identification on brand evangelism

Journal of Product and Brand Management, 2013
Vishag Badrinarayanan, Enrique Becerra
exaly  

Brands, Branding and the Branded

2010
Spicer, André, Kärreman, Dan
openaire   +1 more source

The missing link in building customer brand identification: The role of brand attractiveness

Tourism Management, 2017
Simon Hudson, Ceridwyn King, Kevin Kam Fung So   +2 more
exaly  

Brands and Branding

2012
openaire   +1 more source

Social identity perspective on brand loyalty

Journal of Business Research, 2012
Hongwei He
exaly