Results 261 to 270 of about 238,006 (305)

‘Cool', Brands and ‘Cool' Brands

International Journal of Asian Business and Information Management, 2014
The term ‘cool' is widely used expression in popular culture. This word is prefixed liberally with anything including people, behavior, place and brands. Notwithstanding ambiguity about what it stands there is complete clarity that it certainly adds value. ‘Cool' in this perspective is precious resource which can be used in brand building. The authors'
openaire   +3 more sources

Impacts of brand commitment, brand reliability, and brand attitude on brand relationship

Intelligent Decision Technologies
In the fiercely competitive landscape of modern business, the establishment and maintenance of strong brand relationships have become pivotal for organizations seeking sustainable success. This research explores the intricate dynamics of brand relationships by examining the influences of three core constructs: brand commitment, brand reliability, and ...
openaire   +2 more sources

Brands and branding

2022
Samuelson Appau, Kofi Poku
openaire   +1 more source

The Infleunce of Brand Value, Brand Trust and Brand Attitude on Brand Attachment

2014
Being able to build a relationship with a customer through the brand is a vital necessity for marketing. Established relationships with customers carry benefits for companies such as increased profitability. Previous studies have acknowledged the role brand attachment, brand trust and brand attitude play in the formation of committed behaviour, without
openaire   +1 more source

Impact of Brand Experience, Brand Familiarity, Brand Trust, and Brand Satisfaction on Brand Attachment and Brand Purchasing Intention: Focused on Luxury Brand

Journal of Distribution and Logistics, 2021
Oi Sul Jeon, Sung Kyu Park
openaire   +1 more source

Brands, Branding and Brand Culture

2019
openaire   +1 more source

Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?

International Journal of Hospitality Management, 2021
Jinsoo Hwang, Jinkyung Jenny Kim, Ja Young Choe   +2 more
exaly  

Brand, Branding and Corporate Brand

Zalfa Laili Hamzah, Noor Adwa Sulaiman, Maria Mohd Ismail   +2 more
openaire   +1 more source

Brand Love

Journal of Marketing, 2012
Aaron Ahuvia, Richard Bagozzi, Rajeev Batra   +2 more
exaly  

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Journal of Marketing, 2010
Andreas Eisingerich, Deborah MacInnis, Dawn Iacobucci   +2 more
exaly