Results 291 to 300 of about 165,691 (315)

The management of destination brands: Five guiding principles based on recent developments in corporate branding theory

Journal of Brand Management, 2007
Graham Hankinson
exaly  

Store brands and retail differentiation: the influence of store image and store brand attitude on store own brand perceptions

Journal of Retailing and Consumer Services, 2003
Colleen Collins-Dodd
exaly  

Brands, Branding and the Branded

2010
Spicer, André, Kärreman, Dan
openaire   +1 more source

Brands and Branding

2012
openaire   +1 more source

GREEN BRANDING: STORE BRANDS VERSUS NATIONAL BRANDS

Global Marketing Conference Proceeding, 2014
Reinders, M.J., Bartels, J.
openaire   +2 more sources

Mass prestige value and competition between American versus Asian laptop brands in an emerging market—Theory and evidence

International Business Review, 2018
Justin Paul
exaly  

Fame and fortune: a conceptual model of CEO brands

European Journal of Marketing, 2013
Gretchen Larsen, Myfanwy Trueman
exaly  

Brands

Journal of Consumer Culture, 2005
Adam Arvidsson
exaly  

Brands and Branding

2016
openaire   +1 more source

Consumer engagement with self-expressive brands: brand love and WOM outcomes

Journal of Product and Brand Management, 2014
Elaine Wallace, Isabel Buil, Leslie De Chernatony   +2 more
exaly