Results 291 to 300 of about 238,006 (305)

The measurement and dimensionality of brand associations

Journal of Product and Brand Management, 2000
Charles William Lamb
exaly  

Consumer engagement with self-expressive brands: brand love and WOM outcomes

Journal of Product and Brand Management, 2014
Isabel Buil, Elaine Wallace, Leslie de Chernatony   +2 more
exaly  

Are brands forever? How brand knowledge and relationships affect current and future purchases

Journal of Product and Brand Management, 2006
Tobias Langner, Franz-Rudolf Esch
exaly  

Brand or be branded

2018
openaire   +1 more source

Self‐congruity, brand attitude, and brand loyalty: a study on luxury brands

European Journal of Marketing, 2012
Fang Liu, Dick Mizerski, Jianyao Li
exaly  

The Impact of a Flagship vs. a Brand Store on Brand Attitude, Brand Attachment and Brand Equity

Journal of Retailing, 2013
Pierre-Yann Dolbec, Jean-Charles Chebat
exaly  

Branding or No Branding: An Introduction to B2B Branding

Kirsten Juliet Ives, Vera Müllner
openaire   +1 more source

Branding, Brand Awareness and Brand Image

2009
openaire   +1 more source

Brands and Branding

openaire   +1 more source

Branding, brand equity, and brand extensions

2009
openaire   +1 more source