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Messaging brand experience: Brand ethicality, brand trust, brand attitudes
Journal of Marketing CommunicationsBülent Özsaçmacı +3 more
openaire +1 more source
Celebrate Branding: Brand Experience and Brand Trust Mediated by Brand Awareness
المجلة العلمية للدراسات التجارية والبيئيةFarah Yasin Farah Abdelkhair +1 more
openaire +1 more source
Brand Perception and Brand Complexity
2011Zenker, Sebastian, Beckmann, Suzanne C.
openaire +2 more sources

