Results 91 to 100 of about 26,621 (263)

Investigating the Role of Artificial Intelligence to Measure Consumer Efficiency: The Use of Strategic Communication and Personalized Media Content

open access: yesJournalism and Media
This study examines the relationships between strategic communication, personalized media content, AI, and consumer service efficiency in social marketing companies in Saudi Arabia. The study used a cluster sampling technique with a quantitative research
Saud Binlibdah
doaj   +1 more source

Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language

open access: yesAgribusiness, EarlyView.
ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak   +2 more
wiley   +1 more source

Heterogeneity in Food Price Inflation Convergence Across the EU: Evidence From Club Dynamics and Structural Breaks

open access: yesAgribusiness, EarlyView.
ABSTRACT This study examines food price inflation rate convergence among EU27 Member States from 2005 to 2024, focusing on structural breaks, external shocks, and regional disparities. Using panel unit root tests and club convergence analysis, the findings reveal no overall convergence but identify multiple convergence clubs.
Tibor Bareith, Imre Fertő
wiley   +1 more source

PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI PADA PRODUK UMKM: STUDI KASUS HARUMANIS BANG TOYIB DESA KESAMBI

open access: yesMedia Mahardhika: Media Komunikasi Ekonomi dan Manajemen
This study aims to examine the influence of price and product quality on consumers' purchase intention of Harumanis Bang Toyib products in Kesambi Village.
Krisna Yusuf Ardani, Nanto Purnomo
doaj   +1 more source

Developing the Profile of Green Consumer and Family Decision Making Model: A Review [PDF]

open access: yesJournal of Emerging Trends in Marketing and Management, 2016
Ecopreneur’s business activity involves the understanding of the relationships between creating and selling ecological products to eco-consumers and the environmental consequences associated with the purchase.
Tong, David Yoon Kin   +2 more
doaj  

Determinants of Knowledge and Usage of Generative Artificial Intelligence in Agricultural Extension: Evidence From Tennessee Extension Personnel

open access: yesAgribusiness, EarlyView.
ABSTRACT This paper examines the determinants of generative AI (GenAI) knowledge and usage among agricultural extension professionals. Drawing on survey data from agricultural extension personnel in Tennessee, we employ regression analyses and latent Dirichlet allocation (LDA) for topic modeling of open‐ended responses to study the knowledge and usage ...
Abdelaziz Lawani   +3 more
wiley   +1 more source

Consumer Preferences for Animal Source Foods in Uganda: Quality, Retail Forms and Retail Outlets

open access: yesInternational Journal on Food System Dynamics, 2013
This paper presents the results of a rapid consumer survey undertaken in Uganda. The survey aimed at identifying preferred quality and safety attributes, retail forms and retail outlets for major livestock products and by type of consumers.
Nadhem Mtimet   +3 more
doaj  

Dataset of concerns for privacy information practices and consumer behavior in online market: A survey in Vietnam

open access: yesData in Brief
This dataset presents survey results on concerns for consumer privacy information practises in business, online trust; and purchase intention in the online marketplace in Vietnam.
Bui Thanh Khoa   +2 more
doaj   +1 more source

Regional Differences in U.S. Consumer Preferences for Native Woody Shrubs With Varying Aesthetic Characteristics

open access: yesAgribusiness, EarlyView.
ABSTRACT Native plants offer a variety of aesthetic (e.g., fall colour, fruit, flowers) and functional benefits (e.g., pollinator friendly, wildlife friendly, water management). How these benefits influence consumer choice and perceived value of native versus introduced plants is not well understood.
Alicia Rihn   +3 more
wiley   +1 more source

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