Results 111 to 120 of about 2,554,795 (313)
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Communication science: An integral part of business and business studies? [PDF]
Communication is at the center of any business transaction. Unfortunately until recently, communication has rarely been assigned its proper relevance in traditional business studies at German universities.
Hinner, Michael B.
core
Agribusiness, EarlyView.ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann +4 more
wiley +1 more source
Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
Agribusiness, EarlyView.ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
Indonesian Interdisciplinary Journal of Sharia EconomicsThis research is a quantitative study that aims to understand how the implementation of Corporate Social Responsibility, and profitability affects financial performance with company size as a moderating variable in pharmaceutical industry companies ...
Mohammad Jaelani +2 more
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT This study analyzes the effects of value co‐creation and creation of shared value in agricultural input marketing. This study used a sample of 178 agricultural companies in Costa Rica. The data were analyzed using partial least squares structural equation modeling (PLS‐SEM) with SMART PLS software. Our findings reveal the significant influence
Luis Ricardo Solís‐Rivera +1 more
wiley +1 more source
APMBA (Asia Pacific Management and Business Application)This study examines the impact of both offline and online campaigns partially and simultaneously on eco-friendly intentions with the mediating role of eco-friendly attitudes in the beverage industry, specifically on bubble tea brands.
Inggrid Inggrid, Rino Febriano Boer
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT This paper examines the determinants of generative AI (GenAI) knowledge and usage among agricultural extension professionals. Drawing on survey data from agricultural extension personnel in Tennessee, we employ regression analyses and latent Dirichlet allocation (LDA) for topic modeling of open‐ended responses to study the knowledge and usage ...
Abdelaziz Lawani +3 more
wiley +1 more source
Case study of business model adaptation in the travel industry: targeting generation z
JPPI (Jurnal Penelitian Pendidikan Indonesia)This research aims to analyze the adaptation of Travel Hajimena Berkah Jaya's business model in reaching Generation Z, a demographic group heavily influenced by digital technology.
Erwin Iriyanto Siagian, Nurul Anisa
doaj +1 more source