Results 101 to 110 of about 26,542,725 (287)
ABSTRACT Using survey and discrete choice experiment data, we examined US specialty crop growers' preferences for marketing contract attributes in the context of emerging blockchain‐based technologies and expanding traceability initiatives. Results show that farmers preferred traditional written contracts but might be willing to accept digital ...
Elizabeth Canales +3 more
wiley +1 more source
Digital Embodiment and Body Positivity: The Philosophical Aesthetics of Bigsize Fashion Branding on Instagram [PDF]
This study explores how digital fashion branding on Instagram empowers plus-size women to reclaim self-confidence and redefine beauty through embodied aesthetics.
Nugraeni Dunola Tri +3 more
doaj +1 more source
Value of Information of Improved Traceability in Fresh Produce Markets
ABSTRACT Traceability plays an important role in promoting a safe food supply by fostering transparent information exchange along the food supply chain. New technological innovations have the potential to improve traceability outcomes, as greater transparency along the food supply chain can aid in pinpointing precise origins of the contamination ...
Kelsey Vourazeris +2 more
wiley +1 more source
Does format matter? The impact of interactive annual reports on retail investors
Annual reports have evolved from statutory financial documents into strategic communication instruments. Beyond meeting regulatory requirements, companies increasingly design them to address broader, more heterogeneous audiences, shifting from static ...
Laura Hackl, Andreas Enzminger
doaj +1 more source
ABSTRACT In emerging economies where smallholder farming dominates agricultural production, agribusinesses serve as critical intermediaries linking smallholders to broader markets, and their resilience directly affects agricultural sustainability. Short‐term‐oriented capital is reluctant to adequately finance highly uncertain and cyclical agricultural ...
Siyuan Lyu +5 more
wiley +1 more source
Effective Business Communication: Principles and Practice for the Information Age
This textbook is a wide-ranging review of business communication. The first part, which is based around relevant theories and research evidence, addresses generic issues such as: how to overcome different sources of 'noise'; effective ways to use words ...
Blundel, Richard
core +1 more source
The present paper concerns the issue of teaching future PR-specialists “Intercultural and business communications” in a foreign language. The problem consists in a cardinal differ-ence between the two fields of business communication: written and oral ...
Olga V. Karbasova
doaj
The Role of Influencers in the Digital Era as an Effort to Promote Indonesian Tourism Destinations
In the rapidly evolving digital era, the Indonesian tourism sector faces challenges in reaching and engaging millennial and Gen Z travelers through traditional promotion methods.
Kharisma Citra +2 more
doaj +1 more source
The use of technology in the learning environment for business communication: applied linguistics of business communication from the positive psychology perspective. [PDF]
Pikhart M.
europepmc +1 more source
ABSTRACT Strategic positioning becomes increasingly important as markets mature, particularly in consumer‐facing industries that offer similar products, experiential cues, and values‐based messages. This study offers a conceptual model to examine the strategic positioning factors that motivate consumers to visit one local business over another before ...
Aaron J. Staples +2 more
wiley +1 more source

