Results 81 to 90 of about 327,521 (296)

Enhancing Sustainability Label Effectiveness Through Logo Design Modification: An Analysis of the EU Green Leaf Logo

open access: yesAgribusiness, EarlyView.
ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann   +4 more
wiley   +1 more source

Seeing the big PICTURE: A framework for improving the communication of requirements within the Business-IT relationship

open access: yes, 2005
The relationship between the business and IT departments in the context of the organisation has been characterised as highly divisive. Contributing problems appear to revolve around the failure to adequately communicate and understand the required ...
Lycett, M, Macredie, RD, Coughlan, JA
core   +1 more source

How Scarlett Turns Online Word of Mouth Into Buying Desire Through The SOR Approach

open access: yesJournal of Consumer Sciences
Background: Consumer decisions to purchase cosmetic products in the digital era are increasingly influenced by electronic word of mouth (eWOM), rather than company promotions.
Akhmad Edhy Aruman   +3 more
doaj   +1 more source

Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language

open access: yesAgribusiness, EarlyView.
ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak   +2 more
wiley   +1 more source

NONVERBAL COMMUNICATION IN BUSINESS [PDF]

open access: yesOradea Journal of Business and Economics
Nonverbal communication plays a crucial role in communication, complementingwhat we express verbally and providing clues to our real emotions and intentions.
Adina SĂCARA-ONIŢA   +1 more
doaj   +1 more source

Formulating an anesthetic plan using a list of high-risk pregnant women on cloud-based business communication tools: a case report. [PDF]

open access: yesJA Clin Rep, 2021
Kimura J   +7 more
europepmc   +1 more source

Determinants of Knowledge and Usage of Generative Artificial Intelligence in Agricultural Extension: Evidence From Tennessee Extension Personnel

open access: yesAgribusiness, EarlyView.
ABSTRACT This paper examines the determinants of generative AI (GenAI) knowledge and usage among agricultural extension professionals. Drawing on survey data from agricultural extension personnel in Tennessee, we employ regression analyses and latent Dirichlet allocation (LDA) for topic modeling of open‐ended responses to study the knowledge and usage ...
Abdelaziz Lawani   +3 more
wiley   +1 more source

The Influence of High- and Low-Context Communication Styles on the Design, Content, and Language of Business-to-Business Web Sites

open access: yes, 2010
Language and communication, especially high- versus low-context communication styles, have been shown to lead to differences in Web sites. Low-context communication provides the lowest common denominator for intercultural communication through the ...
Usunier, Jean-Claude, Roulin, Nicolas
core  

Communication for Business [PDF]

open access: yes, 2013
Communication for Business introduces students to the core topics necessary for their undergraduate studies in business communication and is designed with the future professional in mind.
Swanson, Don   +6 more
core  

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