Results 81 to 90 of about 26,542,725 (287)

Consumers' Willingness to Pay a Premium for Climate‐Friendly Food Production: The Role of Production Method Information and Social Norms

open access: yesAgribusiness, EarlyView.
ABSTRACT This study examines whether information about production methods and social norms can increase consumers' willingness to pay (WTP) a price premium for food produced using climate‐friendly farming methods. A randomized survey experiment was conducted with 1568 respondents across Denmark, Lithuania, and Spain, who were assigned to one of four ...
Kassa Tarekegn Erekalo   +5 more
wiley   +1 more source

Communication for Business Professionals [PDF]

open access: yes, 2018
1. Professional Business Communication2. Delivering Your Message3. You and Your Audience4. Nonverbal Communication5. Presentation Organization6. Developing Presentations7. Presentations to Inform8. Presentations to Persuade9.
eCampusOntario   +3 more
core   +1 more source

Traditional communication as a missing lens in disaster studies: a perspective from the Mentawai Islands

open access: yesFrontiers in Communication
Disaster communication research has traditionally privileged technological early warning systems, assuming that rapid and effective preparedness depends primarily on digital infrastructure, sensors, and institutional protocols.
Muhamad Hidayat   +2 more
doaj   +1 more source

U.S. Consumers Sometimes Prefer Seemingly Redundant Labels

open access: yesAgribusiness, EarlyView.
ABSTRACT More food products are carrying seemingly redundant labels, which are marketing claims or certifications that reiterate product attributes already conveyed. In this paper, we aim to answer two questions on redundant labels. First, do consumers view redundant labels as deceptive or informative? Second, how do redundant labels affect product and
Jackson Lusk   +2 more
wiley   +1 more source

The Influence of High- and Low-Context Communication Styles on the Design, Content, and Language of Business-to-Business Web Sites

open access: yes, 2010
Language and communication, especially high- versus low-context communication styles, have been shown to lead to differences in Web sites. Low-context communication provides the lowest common denominator for intercultural communication through the ...
Usunier, Jean-Claude, Roulin, Nicolas
core   +1 more source

Video and Text‐Based Supplemental Health Information and Consumer Willingness to Pay for Nutrient‐Enhanced Eggs

open access: yesAgribusiness, EarlyView.
ABSTRACT Nutritional information is very important in the food choices of consumers. However, when they are too scientific or technical, they have the potential to confuse consumers, resulting in information asymmetry and dissuading them from making beneficial choices.
Edeoba W. Edobor   +3 more
wiley   +1 more source

Technical Communication in the Workplace: Computer Science, Business, and Law

open access: yes, 2016
Presented on March 8, 2016 at 3:00 p.m. in the Stephen C. Hall Building, Room 102.Brian N. Larson, Assistant Professor, School of Literature, Media, and Communication, researches rhetoric and argumentation, especially in legal and professional ...
Larson, Brian   +4 more
core  

Effective Communication Skills (Batch 2)

open access: yes, 2021
Effective Communication Skills (Batch 2) held from October 18 to November 4, 2021 at the Institute of Business Administration, Karachi.https://ir.iba.edu.pk/training-events-gallery/1032/thumbnail ...
Institute of Business Administration
core   +1 more source

Mapping the Innovation DNA of Agribusiness Firms: A Multi‐Method Analysis of Strategic Capabilities and Performance

open access: yesAgribusiness, EarlyView.
ABSTRACT Innovation is essential for competitiveness in agribusiness facing dynamic environments. This study examines how market orientation, marketing, relational, and social capabilities influence innovation performance. Using data from 751 Spanish firms and a multi‐method approach that integrates Structural Equation Modeling (PLS‐SEM), Necessary ...
Beatriz Corchuelo Martínez‐Azúa   +1 more
wiley   +1 more source

Consumer Acceptance of New Sustainable Food Technologies: Upcycling Technology, Biostimulants, and Artificial Intelligence

open access: yesAgribusiness, EarlyView.
ABSTRACT Food systems have a significant impact on environmental sustainability, underscoring the need for innovative technologies to support more sustainable agricultural methods. However, the adoption of these technologies hinges on consumer acceptance, making the analysis of consumer perceptions essential.
Greta Castellini, Guendalina Graffigna
wiley   +1 more source

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