Results 91 to 100 of about 327,521 (296)
The Role of Influencers in the Digital Era as an Effort to Promote Indonesian Tourism Destinations
In the rapidly evolving digital era, the Indonesian tourism sector faces challenges in reaching and engaging millennial and Gen Z travelers through traditional promotion methods.
Kharisma Citra +2 more
doaj +1 more source
ABSTRACT Native plants offer a variety of aesthetic (e.g., fall colour, fruit, flowers) and functional benefits (e.g., pollinator friendly, wildlife friendly, water management). How these benefits influence consumer choice and perceived value of native versus introduced plants is not well understood.
Alicia Rihn +3 more
wiley +1 more source
Business-to-business communication and the requirements for an ontology for the Australian timber and wood products industry [PDF]
[Executive Summary]: The purpose of this thesis is to describe business-to-business communication and the characteristics of an open standard for electronic communication within the Australian timber and wood products industry.
Blake, Jacqueline
core
Farmers’ Protests in Germany: Media Coverage and Types of Bias
ABSTRACT The German farmers’ protests of 2024 sparked widespread media coverage and public debate. Yet, media coverage was not always positive, reflecting the media's attention‐seeking and selective focus. Occurrences of farmers blocking media outlets reflected distrust in how their concerns were portrayed.
Felix Schlichte, Doris Läpple
wiley +1 more source
BUS 113 A/T: Professional Business Communication Exam
Final ExamCODE:BUS 113 A/T PROFESSIONAL BUSINESS COMMUNICATIONDaystar ...
Daystar University
core
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
The present paper concerns the issue of teaching future PR-specialists “Intercultural and business communications” in a foreign language. The problem consists in a cardinal differ-ence between the two fields of business communication: written and oral ...
Olga V. Karbasova
doaj
ABSTRACT This study examines whether information about production methods and social norms can increase consumers' willingness to pay (WTP) a price premium for food produced using climate‐friendly farming methods. A randomized survey experiment was conducted with 1568 respondents across Denmark, Lithuania, and Spain, who were assigned to one of four ...
Kassa Tarekegn Erekalo +5 more
wiley +1 more source
Effective Business Communication: Principles and Practice for the Information Age
This textbook is a wide-ranging review of business communication. The first part, which is based around relevant theories and research evidence, addresses generic issues such as: how to overcome different sources of 'noise'; effective ways to use words ...
Blundel, Richard
core
U.S. Consumers Sometimes Prefer Seemingly Redundant Labels
ABSTRACT More food products are carrying seemingly redundant labels, which are marketing claims or certifications that reiterate product attributes already conveyed. In this paper, we aim to answer two questions on redundant labels. First, do consumers view redundant labels as deceptive or informative? Second, how do redundant labels affect product and
Jackson Lusk +2 more
wiley +1 more source

