Results 111 to 120 of about 327,521 (296)
European Cultures in Business Communication (2025). Abstracts of the EUKO 2025 Conference: Storytelling -- The Power of Stories and Narratives in Business Communication and Media Discourses [PDF]
Foreword: Storytelling is one of the oldest and most powerful tools of human communication. It shapes how we understand the world, how we connect with one another and how we imagine what comes next.
Olsen, Dennis
core +1 more source
Marketing Business to Business
, 2013 The Handbook Reference for BtoB Marketing" "Business to Business Marketing" is the reference handbook for years in the French speaking countries. It encompasses the diverse BtoB contexts and combines the most recent academic research to the best business
Benaroya, Christophe, Malaval, Philippe
core +2 more sources
Impact of Digital Ability and Rice Technology Adoption on Rice Farming Performance in Benin
Agribusiness, EarlyView.ABSTRACT This study examines the combined effects of digital ability and the adoption of various rice technologies among smallholder rice farmers, using GPS‐spatially matched data sources that include household surveys and a general census of rice value chain actors in Benin.
Landry Bellarmin Kassa, Takeshi Sakurai
wiley +1 more source
The Use of Strategic Metaphors in Intercultural Business Communication [PDF]
This paper contends that the use of strategic metaphors can help deliver the effective intercultural business communication necessary for global success.
James Cunningham +1 more
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Food Prices and Inflation Expectations in New Zealand
Agribusiness, EarlyView.ABSTRACT Food prices are conspicuous, and spending on food constitutes a considerable share of household expenditure. In this study, we use partially identified Bayesian structural vector autoregression models to analyze the effects of food price shocks on core inflation and 1‐ and 5‐year inflation expectations in New Zealand.
Puneet Vatsa +2 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT European agriculture is increasingly exposed to economic instability driven by extreme weather events, market volatility, and geopolitical tensions. To manage these growing risks, farmers are encouraged to adopt innovative risk management strategies such as the Income Stabilization Tool (IST), which offers protection against severe income ...
Alice Stiletto +5 more
wiley +1 more source
Business to Business Marketing: From Industrial to Business Marketing
, 2013 The Handbook Reference for BtoB Marketing "Business to Business Marketing" is the reference handbook for years in the French speaking countries. It encompasses the diverse BtoB contexts and combines the most recent academic research to the best business ...
Benaroya, Christophe, Malaval, Philippe
core +2 more sources
Agribusiness, EarlyView.ABSTRACT Past growth in the global organic market has been concentrated in high‐income countries, while in middle‐income countries such as Serbia the organic market remains nascent and characterized by a sparse assortment of organic products, high retail premia and limited evidence on consumer preferences and their drivers.
Milan Tatic +3 more
wiley +1 more source
COMPLEX INTERRELATIONS IN BUSINESS ENGLISH COMMUNICATION [PDF]
Business English shall at a point imply introduction of more specific material not as much in what the linguistic part is concerned but more precisely in concording some language structures with the particular activities involved by the sophisticated ...
Horea Ioana
core
Protection Motivation Theory and Farmers' Participation in Futures Markets: Evidence From Germany
Agribusiness, EarlyView.ABSTRACT This study examines why German farmers show limited adoption of commodity futures contracts despite substantial price volatility, applying Protection Motivation Theory (PMT) to understand the cognitive processes driving participation decisions in futures markets. Survey data from 303 German farmers collected in 2024 were analyzed using Partial
Hendrik Wever +2 more
wiley +1 more source