Results 71 to 80 of about 20,431,473 (243)
Social Media Application as a New Paradigm for Business Communication: The Role of COVID-19 Knowledge, Social Distancing, and Preventive Attitudes. [PDF]
Yu S +4 more
europepmc +1 more source
ABSTRACT This study examines whether information about production methods and social norms can increase consumers' willingness to pay (WTP) a price premium for food produced using climate‐friendly farming methods. A randomized survey experiment was conducted with 1568 respondents across Denmark, Lithuania, and Spain, who were assigned to one of four ...
Kassa Tarekegn Erekalo +5 more
wiley +1 more source
Formulating an anesthetic plan using a list of high-risk pregnant women on cloud-based business communication tools: a case report. [PDF]
Kimura J +7 more
europepmc +1 more source
U.S. Consumers Sometimes Prefer Seemingly Redundant Labels
ABSTRACT More food products are carrying seemingly redundant labels, which are marketing claims or certifications that reiterate product attributes already conveyed. In this paper, we aim to answer two questions on redundant labels. First, do consumers view redundant labels as deceptive or informative? Second, how do redundant labels affect product and
Jackson Lusk +2 more
wiley +1 more source
How Scarlett Turns Online Word of Mouth Into Buying Desire Through The SOR Approach
Background: Consumer decisions to purchase cosmetic products in the digital era are increasingly influenced by electronic word of mouth (eWOM), rather than company promotions.
Akhmad Edhy Aruman +3 more
doaj +1 more source
ABSTRACT Nutritional information is very important in the food choices of consumers. However, when they are too scientific or technical, they have the potential to confuse consumers, resulting in information asymmetry and dissuading them from making beneficial choices.
Edeoba W. Edobor +3 more
wiley +1 more source
Digital Embodiment and Body Positivity: The Philosophical Aesthetics of Bigsize Fashion Branding on Instagram [PDF]
This study explores how digital fashion branding on Instagram empowers plus-size women to reclaim self-confidence and redefine beauty through embodied aesthetics.
Nugraeni Dunola Tri +3 more
doaj +1 more source
ABSTRACT Innovation is essential for competitiveness in agribusiness facing dynamic environments. This study examines how market orientation, marketing, relational, and social capabilities influence innovation performance. Using data from 751 Spanish firms and a multi‐method approach that integrates Structural Equation Modeling (PLS‐SEM), Necessary ...
Beatriz Corchuelo Martínez‐Azúa +1 more
wiley +1 more source
The Role of Influencers in the Digital Era as an Effort to Promote Indonesian Tourism Destinations
In the rapidly evolving digital era, the Indonesian tourism sector faces challenges in reaching and engaging millennial and Gen Z travelers through traditional promotion methods.
Kharisma Citra +2 more
doaj +1 more source
ABSTRACT Food systems have a significant impact on environmental sustainability, underscoring the need for innovative technologies to support more sustainable agricultural methods. However, the adoption of these technologies hinges on consumer acceptance, making the analysis of consumer perceptions essential.
Greta Castellini, Guendalina Graffigna
wiley +1 more source

