Results 31 to 40 of about 3,038,769 (325)
MARKETING TECHNIQUES: RHETORICAL STRATEGIES IN CEOs’ LETTERS INTRODUCING CORPORATE SOCIAL RESPONSIBILITY REPORTS OF THE COMPANIES [PDF]
Challenges of the Knowledge Society, 2014 This paper provides limited but new details on the rhetoric of Chief Executive Officers’ letters to stakeholders. We analyze CEOs’ letters to which introduce Corporate Social Responsibility reports for 2012 of several US large companies.
Anca GÂŢĂ, Michael STOICA
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Научный диалог, 2017 The study focuses on such linguistic phenomena as neologisms in business discourse of the French and Italian languages. The problem faced by the authors is how to teach language learners to recognize and understand the neologisms that are so often ...
M. G. Yashina, N. V. Polyakova
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On Introducing Business Linguistics
Rhesis, 2010 The paper suggests acknowledging a separate sub-discipline within the framework of Applied Linguistics – Business Linguistics, a complex, interdisciplinary field for researching the use of language in business and verbal specifics of business ...
Yulia Daniushina
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Strategic implementation of verbs of communication in English business discourse [PDF]
Training, Language and Culture, 2018 The study explores verbs of communication in terms of their functional and practical implementation in business negotiations, interviews and political debates. The study relies on corpus data and appeals to componential, comparative, contextual, semantic,
Galina A. Parshutina, Ksenia V. Popova
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Abbreviations in Business Discourse
Path of Science, 2022 The article is devoted to studying abbreviations of business discourse in the structure of the professional speech personality of a businessman. The article deals with the features of abbreviations at each level of the structure of the professional speech personality of a businessman. The author has developed and presented the structural, morphological
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Managing rapport in intercultural business interactions: a comparison of two Chinese-British welcome meetings [PDF]
, 2003 This paper explores the management of rapport in intercultural business interactions. It compares two Chinese-British business welcome meetings that were held by the same British company.
Spencer-Oatey, Helen, Xing, Jianyu
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Deregulation factors of business communicative norms in modern English drama texts
Дискурс профессиональной коммуникации, 2020 This article aims at the analysis of the linguistic and paralinguistic aspects of business communicative models in the plays by modern English speaking playwrights.
A. A. Kharkovskaya, L. M. Leonovich
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Language Awareness in Business and the Professions
, 2022 The crucial role language plays in constituting our reality, and in achieving political influence and control, has long been known in scholarship. However, appreciation of the role of language in understanding our social realities and power relations has
Darics, Erika
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KAZAKH BUSINESS DISCOURSE: PECULIARITIES OF KAZAKH BUSINESS MEETINGS
, 2016 The Republic of Kazakhstan is a young country, which is actively developing since its independence in 1991. The way of doing business by entrepreneurs has evolved in twenty five years with some features of Soviet Union, renascence of Kazakh cultural ...
B. Karibayeva, S. Kunanbayeva
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A Critical Discourse Analysis of Business Academia on the Role and Status of the National Language
, 2017 This qualitative case study is an exploration of the phenomenon of the ways in which Urdu as the national language is represented in discursive practices of senior business academia. The research design, built on Fairclough’s Critical Discourse Analysis (
Sikandar, Aliya; Institute of Business Managementl
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