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Thematic progression plays a vital role in organizing the information in a text and in enabling it to be understood and communicated effectively. Studies of multimodal business discourse have been confined to workplace contexts, and across the fields of ...
Hesham Suleiman Alyousef +1 more
doaj +1 more source
This study explores the discourse of social entrepreneurs and their audiences in pitch situations. Adopting a practice perspective on social entrepreneurship, we videotaped 49 pitches by social entrepreneurs at five different events in two incubators in ...
Karin Kreutzer
semanticscholar +1 more source
Discourse Ethics and Critical Realist Ethics: An Evaluation in the Context of Business [PDF]
Until recently, businesses and corporations could argue that their only real commitments were to maximise the return to their shareholders whilst staying within the law.
Mingers, John
core +1 more source
BUSINESS DISCOURSE STUDIES IN THE ‘NEW’ AND ‘FAST’ CAPITALISM: APPROACHES AND INVESTIGATION METHODS
The complex and changing linguistic context cannot be confined or constrained to a single approach or theory. It is, thus, the purpose of the present article to argue in favour of the fluidity, flexibility, dynamic and variable background against which ...
Silvia Blanca IRIMIEA
doaj +1 more source
Selling, resistance and reconciliation : a critical discursive approach to subsidiary role evolution in MNCs [PDF]
Studies of political dynamics between multinational enterprise (MNE) parents and subsidiaries during subsidiary role evolution have focused largely on control and resistance.
Julia Balogun +5 more
core +1 more source
Power distance and verbal index in Kazakh business discourse
Kazakh business discourse is a relatively new area for research, and hence many of the cultural preferences are yet to be explored. This paper focuses on measuring Hofstede’s power distance index for Kazakh culture.
B. Karibayeva, S. Kunanbayeva
semanticscholar +1 more source
LEXICAL AND PRAGMATIC ASPECT OF THE TEXT COUPON AS AN ELEMENT OF MULTILEVEL MARKETING
Coupon as an element of multilevel marketing is analyzed in the system of discourse interaction.
Svetlana Nikolaevna Dubrovina
doaj
Intentions And Information In Discourse [PDF]
This paper is about the flow of inference between communicative intentions, discourse structure and the domain during discourse processing. We augment a theory of discourse interpretation with a theory of distinct mental attitudes and reasoning about ...
Asher, Nicholas +3 more
core +1 more source
LINGUISTIC STRATEGIES OF COMMUNICATIVE FUNCTIONS IN BUSINESS DISCOURSE
Business discourse is unidentifiable apart from its own specific metatext that is to be treated as a text which incorporates a paradigm of previously produced texts for similar (or identical) pragmatic purposes under similar (or identical) social ...
Liolita Bernotienė +1 more
semanticscholar +1 more source
Metaphorical scenarios in business science discourse [PDF]
Metaphor has been shown to play an important role in business science discourse. Yet, previous corpus-based studies only investigated a pre-selected list of metaphoric expressions, potentially rendering the analysis incomplete.
Baramee Kheovichai
doaj +2 more sources

