Results 11 to 20 of about 16,985,545 (247)

The dichotomous unity of enterprise-strategy discourse in interviews with small-firm owner-managers [PDF]

, 2009
This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.This thesis adds to the literature on strategy and enterprise discourses by analysing how they are used in interviews with small-firm owner-managers. The
O’Rourke, Brendan K
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Exploring cultural influences on employee interpretations of universal values messages in multinational organisations: a business discourse approach [PDF]

, 2010
This thesis focuses on an increasingly popular, but little studied organisational communication practice, the deployment of corporate values messages as a means of ‘framing’ reality, and of achieving ‘shared meaning’ in multicultural workplaces, and ...
Lazidou, Domna
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Business linguistics and business discourse

Calidoscópio, 2010
The paper suggests establishing a separate branch of Applied Linguistics – Business Linguistics, a multidisciplinary synergic field for researching the use of language and communication in business.
Yulia Daniushina
doaj   +1 more source

Ethics at work: the discourse of business ethics: an investigation into ethical discourse in UK higher education and organisational contexts [PDF]

This thesis aims to make an original contribution to the development of effective ethical discourse at work through the development of a conceptual model which reframes existent philosophical ideas and moral perspectives.
Cook, Roger
core   +3 more sources

Thematic Progression in Saudi Postgraduate Business Students’ Multimodal Texts: An SF-MDA of Accounting Discourse

JEES (Journal of English Educators Society), 2019
Thematic progression plays a vital role in organizing the information in a text and in enabling it to be understood and communicated effectively. Studies of multimodal business discourse have been confined to workplace contexts, and across the fields of ...
Hesham Suleiman Alyousef, Amerah Abdullah Alsharif   +1 more
doaj   +1 more source

“No” and “net” as response tokens in English and Russian business discourse: In search of a functional equivalence

Russian Journal of Linguistics, 2021
The literature on English suggests that turn-initial no fulfils a variety of discourse-pragmatic functions beyond its use as a negative response to polar questions.
Elena N. Malyuga, Michael McCarthy
doaj   +1 more source

LEXICAL AND PRAGMATIC ASPECT OF THE TEXT COUPON AS AN ELEMENT OF MULTILEVEL MARKETING

Вестник Северо-Кавказского федерального университета, 2022
Coupon as an element of multilevel marketing is analyzed in the system of discourse interaction.
Svetlana Nikolaevna Dubrovina
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Neologisms in Publicistic Discourse of Foreign Language: Methods of Teaching (Based on Italian and French Languages)

Научный диалог, 2017
The study focuses on such linguistic phenomena as neologisms in business discourse of the French and Italian languages. The problem faced by the authors is how to teach language learners to recognize and understand the neologisms that are so often ...
M. G. Yashina, N. V. Polyakova
doaj   +1 more source

Metaphorical scenarios in business science discourse [PDF]

Ibérica, 2015
Metaphor has been shown to play an important role in business science discourse. Yet, previous corpus-based studies only investigated a pre-selected list of metaphoric expressions, potentially rendering the analysis incomplete.
Baramee Kheovichai
doaj   +2 more sources

MARKETING TECHNIQUES: RHETORICAL STRATEGIES IN CEOs’ LETTERS INTRODUCING CORPORATE SOCIAL RESPONSIBILITY REPORTS OF THE COMPANIES [PDF]

Challenges of the Knowledge Society, 2014
This paper provides limited but new details on the rhetoric of Chief Executive Officers’ letters to stakeholders. We analyze CEOs’ letters to which introduce Corporate Social Responsibility reports for 2012 of several US large companies.
Anca GÂŢĂ, Michael STOICA
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