Results 31 to 40 of about 101,554 (267)

Enhancing Sustainability Label Effectiveness Through Logo Design Modification: An Analysis of the EU Green Leaf Logo

open access: yesAgribusiness, EarlyView.
ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann   +4 more
wiley   +1 more source

PROJECT-BASED LEARNING AND ITS EFFECTS ON DEVELOPING WRITING SKILLS IN BUSINESS ENGLISH STUDENTS [PDF]

open access: yesOradea Journal of Business and Economics
Nowadays probably more than ever, communication has reached an unprecedented level. Regardless the shape of it, face to face or written, communication seems to be the key to success in every domain of activity.
Cristina-Laura ABRUDAN
doaj   +1 more source

Pricing Strategies in a Two-Echelon Supply Chain With Sales Efforts and Channel Conflicts

open access: yesIEEE Access, 2020
With the increasing popularity of online retail, many manufacturers have opened up their own online marketplaces, which has accelerated competition in the retail market.
Huan Cai, Song Qing
doaj   +1 more source

Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language

open access: yesAgribusiness, EarlyView.
ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak   +2 more
wiley   +1 more source

Consumers' Willingness to Pay a Premium for Climate‐Friendly Food Production: The Role of Production Method Information and Social Norms

open access: yesAgribusiness, EarlyView.
ABSTRACT This study examines whether information about production methods and social norms can increase consumers' willingness to pay (WTP) a price premium for food produced using climate‐friendly farming methods. A randomized survey experiment was conducted with 1568 respondents across Denmark, Lithuania, and Spain, who were assigned to one of four ...
Kassa Tarekegn Erekalo   +5 more
wiley   +1 more source

U.S. Consumers Sometimes Prefer Seemingly Redundant Labels

open access: yesAgribusiness, EarlyView.
ABSTRACT More food products are carrying seemingly redundant labels, which are marketing claims or certifications that reiterate product attributes already conveyed. In this paper, we aim to answer two questions on redundant labels. First, do consumers view redundant labels as deceptive or informative? Second, how do redundant labels affect product and
Jackson Lusk   +2 more
wiley   +1 more source

Translanguaging and Code-Switching as Identity Construction for Generation Z on Instagram: A Sociolinguistic Study

open access: yesJournal of Pragmatics Research
Instagram has evolved beyond a simple photo-sharing platform. For Generation Z in Indonesia, it functions as a key space where users actively shape their social identity and manage how they are perceived online.
Salsabila Intan Suci   +2 more
doaj   +1 more source

Teaching Advanced Business English Writing Skills in the Digital Environment [PDF]

open access: yesScientific Bulletin of the Politehnica University of Timişoara: Transactions on Modern Languages, 2021
Due to the huge increase in written communication over recent decades, improving writing skills in foreign language has become one of the particularly important questions in ELT methodology.
Valentina BUDINČIĆ
doaj  

Consumer Acceptance of New Sustainable Food Technologies: Upcycling Technology, Biostimulants, and Artificial Intelligence

open access: yesAgribusiness, EarlyView.
ABSTRACT Food systems have a significant impact on environmental sustainability, underscoring the need for innovative technologies to support more sustainable agricultural methods. However, the adoption of these technologies hinges on consumer acceptance, making the analysis of consumer perceptions essential.
Greta Castellini, Guendalina Graffigna
wiley   +1 more source

Not All Agreements Are Equal: Heterogeneous Effects of RTAs on Latin American Agri‐Food Exports, 1990–2019

open access: yesAgribusiness, EarlyView.
ABSTRACT Since the final decade of the 20th century, Latin American countries have increasingly regarded the signing of regional trade agreements (RTAs) as a promising strategy for expanding their exports. Within this context, the main objective of this study is to assess the impact of RTAs on agri‐food exports in Latin America over the period 1990 ...
María‐Isabel Ayuda   +2 more
wiley   +1 more source

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