Results 31 to 40 of about 802,207 (248)
Cause-related Marketing: A Critical Look at Marketplace Meeting Philanthropy [PDF]
, 2015 The following discussion offers a critical look at cause-related marketing (CRM), a strategic partnership between a corporate and nonprofit entity in which a portion of product sales, or a one-time donation, is given in support of a cause.
Winneroski, Lindsey
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Advanced Functional Materials, EarlyView.This work explores Li‐substituted P2 layered oxides for Na‐ion batteries by crystallographic and electrochemical studies. The effect of lithium on superstructure orderings, on phase transitions during synthesis and electrochemical cycling and on the interplay of O‐ versus TM‐redox is revealed via various advanced techniques, including semi‐simultaneous
Mingfeng Xu +5 more
wiley +1 more source
Consumers’ Attitudes Towards Cause-Related Marketing
Annals of the Alexandru Ioan Cuza University - Economics, 2015 Abstract The paper presents the development of 5-point Likert scale for measuring attitudes towards cause-related marketing, as well as its application on a sample of Croatian consumers. The results of the research show that respondents are familiar with cause-related marketing and regard it as a good investment in the community.
Sinčić Ćorić, Dubravka +1 more
openaire +2 more sources
CAUSE RELATED MARKETING – TRUE HEART-FELT CORPORATE BENEVOLENCE? [PDF]
Nowadays, globally, consumers’ expectations have reached a new high, as they expect companies to act responsibly in changing the world. More than often these expectations are not met solely out of the kindness and generosity of corporations, but they are
Dumitrescu Luigi +3 more
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Cause Attributes In Cause Related Marketing That Influence Consumer's Purchasing Intention: In Malaysia Context [PDF]
, 2010 This study examined five cause variables named as cause importance, cause proximity, consumer involvement, the fit between brand and cause, and demographic factors (gender, age, income level and education level) whether or not to influence consumer ...
Tan, Gwen Yi Wen
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Strategically leveraging corporate social responsibility [PDF]
, 2012 orporate social responsibility (CSR) is changing the rules of branding but it is unclear how. While the literature offers a range of approaches seeking insight to how to manage CSR-related issues, practitioners are left in a state of confusion when ...
Lindgreen, Adam +2 more
core +2 more sources
Laser‐Induced Graphene from Waste Almond Shells
Advanced Functional Materials, EarlyView.Almond shells, an abundant agricultural by‐product, are repurposed to create a fully bioderived almond shell/chitosan composite (ASC) degradable in soil. ASC is converted into laser‐induced graphene (LIG) by laser scribing and proposed as a substrate for transient electronics.
Yulia Steksova +9 more
wiley +1 more source
The effects of cause and donation size of cause-related marketing program on consumers' intention to buy [PDF]
There were different understandings of cause-related marketing in the past. It has been described as a form of horizontal cooperative sales promotion, a tie-in between corporate philanthropy and sales promotion, synonymous with corporate sponsorship of ...
Dubravka Sinčić Ćorić +2 more
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Advanced Functional Materials, EarlyView.Automat optical inspection (AOI) techniques in semiconductor fabrication can be leveraged in battery manufacturing, enabling scalable detection and analysis of electrode‐ and cell‐level imperfections through AI‐driven analytics and a digital‐twin framework.
Jianyu Li, Ertao Hu, Wei Wei, Feifei Shi
wiley +1 more source
Effects of selected elements of cause-related marketing program on brand choice [PDF]
, 2009 Marketing općeg dobra obično se definira kao uspostavljanje odnosa suradnje između profitnog i neprofitnog sektora djelatnosti pri čemu obje strane ostvaruju određene koristi. Brojni su razlozi koji su pogodovali njegovu porastu.
Dubravka Sinčić Ćorić +1 more
core +1 more source