Results 21 to 30 of about 12,370,556 (282)
Organizacijų Vadyba: Sisteminiai Tyrimai, 2021 This paper analyses the usage of cause-related marketing to build good corporate reputation by empirically evaluating and comparing it from the view of customers.
Šontaitė-Petkevičienė Miglė +1 more
doaj +1 more source
Customers’ Imprint about Cause Related Marketing Driven through Experiential Marketing [PDF]
Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, 2019 Considering the promising growth of Organic Food in the Asia region, this paper attempts to Cause related Marketing is the new marketing science that are driving organisations, by using experiential marketing to create recall for their brands in the ...
Y. RAMKISHEN, Wankhede ABHA
doaj
Cogent Business & Management, 2020 Cause-related marketing (CRM) skepticism significantly affects consumers’ attitudes and behavioral intentions. Thus, this study draws from construal-level theory to identify how the mediating role of message engagement curbs CRM skepticism.
Mikyeung Bae
doaj +1 more source
, 2019 Investigates how consumers respond to guilt-arousing messages in cause-related advertising to provide advise to marketers looking to use this ...
Crisafulli, B., Singh. J., Quamina, L.
core +6 more sources
OVERESTIMATION OF DONATION AMOUNT IN CAUSE-RELATED MARKETING [PDF]
, 2021 Research evidence suggests that people are generally inclined to overestimate the effectiveness of their contribution to the public good. In the context of cause related marketing (CRM) campaigns, cognitive bias resulting from the complexity of the ...
Atere, Kehinde
core
Management and Marketing, 2020 Design-We relied on data obtained from in-depth interviews with managers. Data categorization allowed the application of the main constructs of the UTAUT model and the unveiling of the level of acceptance of Cause-Related Marketing (CrM) campaigns by managers and its use as a marketing strategy.
Silke Boenigk, Peter Schubert
openaire +3 more sources
Therapeutic Apheresis and Dialysis, EarlyView.ABSTRACT Introduction This final analysis of a multicenter, prospective postmarketing surveillance study evaluated the safety of daprodustat in patients with chronic kidney disease anemia in routine clinical practice in Japan. Methods Patients who initiated daprodustat between September 2020 and July 2022 were registered.
Tadao Akizawa +7 more
wiley +1 more source
ANALYSIS OF CAUSE RELATED MARKETING APPLICATION ON DOVE SISTERHOOD PROGRAM TOWARD BRAND LOYALTY OF DOVE HAIRTHERAPY IN SEMARANG [PDF]
, 2010 This study aims to examine the effect of Cause Related Marketing (CRM) application on Dove Sisterhood towards consumer brand loyalty of Dove HairTherapy. Research design used for this research based on Douwe van de Brink (2006).
FIRMANSYAH, Aditya +1 more
core +1 more source
FEBS Open Bio, EarlyView.In this study, a novel esterase from the thermoacidophilic archaeon Thermoplasma acidophilum was biochemically and structurally characterized. Our results demonstrate that Ta0887 is a highly thermostable esterase that preferentially hydrolyzes p‐nitrophenyl hexanoate and possesses an α‐helical cap domain that likely contributes to its substrate ...
Alejandro Delgado‐Rey +4 more
wiley +1 more source
FEBS Open Bio, EarlyView.This minireview explores fluorination as a key strategy to optimize therapeutic molecules and nanocarriers. By incorporating different fluorinated motifs—from single atoms to linear and branched chains—drug delivery, cellular uptake, and colloidal stability can be improved and fine‐tuned.
Martina Beccalli +2 more
wiley +1 more source