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Egoism or Altruism? The Influence of Cause-Related Marketing on Customers’ Extra-Role Behavior [PDF]
Frontiers in Psychology, 2022 Based on attribution theory and regulatory focus theory, this paper discusses the influence mechanism of cause-related marketing on customers’ extra-role behavior and the moderating effects of customer promotion focus and customer prevention focus.
Zhang Hui, Hu Wenan
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Impact of Gamification on Consumers’ Favorability in Cause-Related Marketing Programs: Between-Subjects Experiments [PDF]
JMIR Serious Games, 2023 BackgroundSuccessful cause-related marketing (CRM) campaigns can help companies stand out from their competitors; however, CRM may not have pleasant outcomes, even if it receives substantial investment.
Yanhe Li +3 more
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Gadjah Mada International Journal of Business, 2021 Corporate social responsibility (CSR) has been implemented through sponsorships, philanthropy, and cause-related marketing (CRM), amongst which CRM has aroused the interest of many academicians and stakeholders.
Swapna J Shetty +2 more
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Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2016 It is the objective of this paper to analyse the attitudes of consumers towards CRM in terms of age, sex and education, and also in those of their financial situation. The research was conducted with the application of a direct survey in the period since
Lucyna Witek
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Power of Social Media in Cause-related Marketing in Egypt [PDF]
المجلة العلمیة لبحوث العلاقات العامة والإعلانEgypt witnessed considerable growth in its internet penetration and social media users in the past two decades. Egyptian citizens, businesses and all types of organizations are going digital and increasingly depending on online activities.
Amany Bassyouny
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Manajemen dan Bisnis, 2013 Marketing activity that involving social organization, called cause related marketing (CRM), it popularly applied on so many product and service marketing activity.
Singgih Santoso
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Emotive contents and heuristic cues regarding skeptical consumers
Cogent Business & Management, 2020 This study clarifies consumers’ defense mechanisms and message elaboration to highlight the connection between consumer engagement with messages and brand success.
Mikyeung Bae
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Cause-Related Marketing and Attitude Toward Corporate Image: An Experimental Study
SAGE Open, 2022 In a world of attention scarcity, cause-related marketing strategies generate a substantially greater impact. The neurophysiological mechanisms that support favorable consumer attitudes toward cause-related marketing messages are, however, rather little ...
Francis Sebastian, Minimol M.C.
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Organizacijų Vadyba: Sisteminiai Tyrimai, 2021 This paper analyses the usage of cause-related marketing to build good corporate reputation by empirically evaluating and comparing it from the view of customers.
Šontaitė-Petkevičienė Miglė +1 more
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Consumers´ Perception of Responsible Companies and Using of Cause-Related Marketing in their CSR Practice [PDF]
European Journal of Interdisciplinary Studies, 2022 The importance to integrate principles of social responsibility has also penetrated the field of marketing. The paper focuses on the topic of cause-related marketing (CrM), an innovative tool of corporate social responsibility (CSR), that allows for a ...
Zdenka MUSOVA +2 more
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