Results 1 to 10 of about 611 (187)
Impact of Gamification on Consumers’ Favorability in Cause-Related Marketing Programs: Between-Subjects Experiments [PDF]
JMIR Serious Games, 2023 BackgroundSuccessful cause-related marketing (CRM) campaigns can help companies stand out from their competitors; however, CRM may not have pleasant outcomes, even if it receives substantial investment.
Yanhe Li +3 more
doaj +2 more sources
Give Goods or Give Money? The Influence of Cause-Related Marketing Approach on Consumers’ Purchase Intention [PDF]
Frontiers in Psychology, 2021 With the progress of social and improvement of public awareness, the demand for enterprises to participate in a social welfare cause is increasing. A company can directly support corporate social responsibility issues through cause-related marketing (CRM)
Shenghong Ye +3 more
doaj +2 more sources
Consumers´ Perception of Responsible Companies and Using of Cause-Related Marketing in their CSR Practice [PDF]
European Journal of Interdisciplinary Studies, 2022 The importance to integrate principles of social responsibility has also penetrated the field of marketing. The paper focuses on the topic of cause-related marketing (CrM), an innovative tool of corporate social responsibility (CSR), that allows for a ...
Zdenka MUSOVA +2 more
doaj +1 more source
Gadjah Mada International Journal of Business, 2021 Corporate social responsibility (CSR) has been implemented through sponsorships, philanthropy, and cause-related marketing (CRM), amongst which CRM has aroused the interest of many academicians and stakeholders.
Swapna J Shetty +2 more
doaj +1 more source
Cause-related marketing: a systematic review of the literature [PDF]
International Review on Public and Nonprofit Marketing, 2022 Clementina Galera-Casquet +2 more
exaly +1 more source
SAGE Open, 2022 There is a dearth of sport marketing research investigating the strategic potential of socially responsible sport marketing practices for organizations in the sport management industry.
Talent Moyo +2 more
doaj +1 more source
Cause-related marketing campaigns and repurchase intentions: The mediating role of brand awareness, consumer attitude and corporate image [PDF]
Management Science Letters, 2020 The purpose of this study is to analyze and explain the effects of cause-related marketing (CRM) campaigns on repurchase intentions in Surabaya, Indonesia, through the mediation of brand awareness, consumer attitudes and corporate image. The study design
Moh. Agung Surianto +2 more
doaj +1 more source
Increasing Consumers’ Hypermarket Visit Intention through Cause-Related Marketing: A Perspective from the Theory of Planned Behaviour [PDF]
Revista Brasileira de Gestão De Negócios, 2019 Purpose – This study intends to discover factors affecting consumers’ intention to participate in cause-related marketing (CRM) and how CRM influences their intention to visit hypermarkets in Malaysia.
Kay Tze Hong +3 more
doaj +1 more source
Journal of Fair Trade, 2023 Cause-related marketing (CRM) has received attention from companies around the world in recent years. Companies in Japan use CRM, but they are struggling with it because Japanese consumers have little interest in social contribution and have negative ...
Takao Iijima, Masaya Ota, Yusuke Sakata
doaj +1 more source
Problemy Ekorozwoju, 2020 CRM is adopted by organizations as a viable business strategy to implement sustainability initiatives. The existing literature suggests the variations in the execution style of the CRM campaigns by various organizations.
Akansha Singh, Govind Swaroop Pathak
doaj +1 more source