Results 11 to 20 of about 611 (187)
Asia Marketing Journal, 2022 In this study, we examine the extent to which donation level is perceived as a concept of benefit and monetary sacrifice to consumers, as well as that the extent to which it is moderated by consumer support for cause domains.
Tae Hee Park, Dongho Yoo
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Trends in Cause-Related Marketing (CRM): Scientometrics Analysis Through Prism of Biblioshiny
International Journal of Professional Business Review, 2023 Purpose: Although interest in cause-related marketing has grown steadily since 1998, the field as a whole remains disorganized. Accordingly, this research aims to undertake a thorough literature evaluation on CrM. This research aims to create a comprehensive picture of cause-related marketing from 1988 through March 2022 by combining data from Scopus ...
, Megha Bakshi, Verma, Rajesh
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Should companies hope instead? The role of verbal cues in consumers' evaluation of cause‐related marketing (CRM) [PDF]
Psychology & Marketing, 2021 International ...
Maria Lagomarsino, Linda Lemarié
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Manajemen dan Bisnis, 2013 Marketing activity that involving social organization, called cause related marketing (CRM), it popularly applied on so many product and service marketing activity.
Singgih Santoso
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The Impact of Consumer Evaluation on the Cause-Related Marketing
Asia Marketing Journal, 2017 Cause-related Marketing (CrM) has become an increasingly popular marketing approach over the past two decades. However, neither researchers nor organizations fully understand the determinants of a successful CrM partnership. This research fills this gap.
Chia-Lin Lee
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Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2016 It is the objective of this paper to analyse the attitudes of consumers towards CRM in terms of age, sex and education, and also in those of their financial situation. The research was conducted with the application of a direct survey in the period since
Lucyna Witek
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Social Influence, 2017 In explicit persuasion, the communicator states explicitly a desire to persuade the consumer. By referring to an attributional approach, social engagement was simultaneously explored as a beneficial communicator attribute, while cause-related marketing ...
Simon Schindler +3 more
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Cause-Related Marketing: Do Managers Understand and Use This Tool?
Management şi Marketing, 2020 Design - We relied on data obtained from in-depth interviews with managers. Data categorization allowed the application of the main constructs of the UTAUT model and the unveiling of the level of acceptance of Cause-Related Marketing (CrM) campaigns by ...
Mafalda M. Miranda +3 more
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Journal of Applied Marketing Theory, 2014 Cause Related Marketing (CRM) is a widely used type of brand alliance in which companies donate a portion of their sales to social causes with whom they ally.
Ronald Goldsmith, Zhu Yimin
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Cogent Business & Management, 2020 Cause-related marketing (CRM) skepticism significantly affects consumers’ attitudes and behavioral intentions. Thus, this study draws from construal-level theory to identify how the mediating role of message engagement curbs CRM skepticism.
Mikyeung Bae
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