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Cause-related marketing as a win-win strategy [PDF]
Marketing (Beograd. 1991), 2010 Subjects present in the market tend to achieve synergetic effect by well-established partnerships more often. Cause related marketing based on the direct partnership between companies and nonprofit organizations and indirect partnership between the ...
Raletić Saša +2 more
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Consumers´ Perception of Responsible Companies and Using of Cause-Related Marketing in their CSR Practice [PDF]
European Journal of Interdisciplinary Studies, 2022 The importance to integrate principles of social responsibility has also penetrated the field of marketing. The paper focuses on the topic of cause-related marketing (CrM), an innovative tool of corporate social responsibility (CSR), that allows for a ...
Zdenka MUSOVA +2 more
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Kearifan Lokal dalam Implementasi Cause Related Marketing untuk Keberlanjutan Bisnis
Jurnal Aspikom, 2018 ASEAN Economic Community (AEC) is going to be a great opportunity and yet challenges for any business practices. The market integration provides possibilities to develop the business; however, the intercultural aspect would be another challenge.
Dorien Kartikawangi
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The Role of Structural Factors of Cause related Marketing Campaigns in Consumer Response [PDF]
مطالعات رفتار مصرف کننده., 2020 Nowadays, Cause-related marketing is one of the common strategies to encourage consumers to buy products which simultaneously support a social cause. However, few studies have been conducted in Iran`s social context about how consumers respond to this ...
Morteza Soltanee +2 more
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Cogent Business & Management, 2023 This research develops and validates scales based on the theory of planned behavior (TPB) to measure purchase intention towards products associated with cause-related marketing (CRM) campaigns in the South Asian context.
Parthesh R. Shanbhag +3 more
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Is a Cause-Related Self-Prevention Campaign a Good CSR Strategy?
Asia Marketing Journal, 2017 This paper addresses the central issue of whether it is effective for a firm to discourage the purchase of its own product in order to support a social cause.
Jihye Park
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A LITERATURE REVIEW ON CAUSE-RELATED MARKETING STRATEGIC ORIENTATION IN BUSINESS RESEARCH [PDF]
Annals of the University of Oradea: Economic Science, 2015 A long time economic and social objectives have been seen as competing, but academic researchers underline that this two directions may converge in certain situations. Companies belong to communities where they develop their activities.
Marcela Sefora Sana +1 more
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Cause-Related Marketing: Do Managers Understand and Use This Tool?
Management şi Marketing, 2020 Design - We relied on data obtained from in-depth interviews with managers. Data categorization allowed the application of the main constructs of the UTAUT model and the unveiling of the level of acceptance of Cause-Related Marketing (CrM) campaigns by ...
Mafalda M. Miranda +3 more
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Asia Marketing Journal, 2009 Social responsibility which a corporation should be aware of is increasing as it plays a more important role in society. Corporate Social Responsibility (CSR) was taken by some huge entrepreneurs in the past.
Chang Jo Yoo +4 more
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The Impact of Consumer Evaluation on the Cause-Related Marketing
Asia Marketing Journal, 2017 Cause-related Marketing (CrM) has become an increasingly popular marketing approach over the past two decades. However, neither researchers nor organizations fully understand the determinants of a successful CrM partnership. This research fills this gap.
Chia-Lin Lee
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