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, 2011 Um erfolgreich im Wettbewerbsfeld zu bestehen, wurde bereits vor mehr als 25 Jahren in den USA Cause-Related Marketing erstmals eingesetzt. Cause-Related Marketing soll die ökonomischen Ziele und die gesellschaftliche Verantwortung eines Unternehmens miteinander verbinden.
Kienzle, Stephanie, Rennhak, Carsten
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Responsible Marketing – Cause Related Marketing [PDF]
, 2017 Marketing describes the social processes involving the free exchange of goods and services, it is also called the art of selling products. First of all, it is a process based on the planning and execution of ideas, setting prices, as well as the ...
Szewczyk, Monika
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Management and Marketing, 2020 Design-We relied on data obtained from in-depth interviews with managers. Data categorization allowed the application of the main constructs of the UTAUT model and the unveiling of the level of acceptance of Cause-Related Marketing (CrM) campaigns by managers and its use as a marketing strategy.
Miranda, Mafalda M. +3 more
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Use of a Multi-tiered Framework to Analyze Commercial, Cause and Social Marketing Strategies in Sport [PDF]
, 2010 Marketing can be described as commercial, cause-related or social depending on the locus of benefit, the objective / outcomes desired and the focus of exchange.
Lough, Nancy L., Pharr, Jennifer R.
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Pengaruh Cause Related Marketing Terhadap Trust In Cause Related Marketing Dan Brand Loyalty
Jurnal E-Bis (Ekonomi-Bisnis), 2021 Isu-isu mengenai pembangunan yang berkelanjutan dan kegiatan tanggung jawab sosial atau Corporate Social Responsibility terutama Cause Related Marketing telah banyak dibahas. Namun di Indonesia belum banyak penelitian yang membahas topik ini. Hal ini menjadi menarik karena perusahaan-perusahaan memiliki dorongan yang kuat untuk meningkatkan kegiatan ...
null Cen Lu Lay +3 more
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Finding Truth in Cause-Related Advertising: A Lexical Analysis of Brands’ Health, Environment, and Social Justice Communications on Twitter [PDF]
, 2015 Consumers increasingly desire to make purchasing decisions based on factors such as health, the environment, and social justice. In response, there has been a commensurate rise in cause-related marketing to appeal to socially-conscious consumers. However,
Culotta, Aron +2 more
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Cause-Related Marketing, Part of Corporate Social Responsibility and Its Influence upon Consumers' Attitude [PDF]
, 2011 Cause-related marketing as part of corporate social responsibility, becomes an increasingly used tool by companies operating in the market. Many studies have shown the benefits of cause related marketing campaigns, including attracting new customers ...
Anghel, Laurentiu Dan +2 more
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To do well by doing good: improving corporate image through cause-related marketing [PDF]
, 2011 As part of their corporate social responsibility, many organizations practice cause-related marketing, in which organizations donate to a chosen cause with every consumer purchase.
Lindgreen, Adam +3 more
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PENGARUH PROGRAM CAUSE RELATED MARKETING PADA SIKAP KONSUMEN [PDF]
, 2016 Penelitian ini bertujuan untuk menguji hubungan antara atribut-atribut cause related marketing (CRM) yaitu kredibilitas perusahaan, kedekatan cause, dan kesesuaian produk dengan cause pada sikap terhadap program cause-related marketing, dan sikap ...
Adhi Prakosa, Fakultas Ekonomi Universitas PGRI Yogyakarta
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Nuevas tendencias en la comunicación de los programas de marketing con causa en España [PDF]
, 2011 The communication strategies of programs of causerelated marketing have improved substantially in recent years, moving from simple communication tactics or actions towards the beginnings of genuine communication strategies of cause-related marketing ...
Sorribas Morales, Carolina
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