Results 11 to 20 of about 12,370,556 (282)
Egoism or Altruism? The Influence of Cause-Related Marketing on Customers’ Extra-Role Behavior [PDF]
Frontiers in Psychology, 2022 Based on attribution theory and regulatory focus theory, this paper discusses the influence mechanism of cause-related marketing on customers’ extra-role behavior and the moderating effects of customer promotion focus and customer prevention focus.
Zhang Hui, Hu Wenan
doaj +2 more sources
, 2016 Marketing povezan s općom dobrobitije jedan od oblika društveno odgovornog poslovanja kojim poduzeća i organizacije nastoje zadovoljiti svakodnevne izazove s kojima se susreću u poslovanju.
Butković, Petra
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, 2011 Um erfolgreich im Wettbewerbsfeld zu bestehen, wurde bereits vor mehr als 25 Jahren in den USA Cause-Related Marketing erstmals eingesetzt. Cause-Related Marketing soll die ökonomischen Ziele und die gesellschaftliche Verantwortung eines Unternehmens ...
Kienzle, Stephanie, Rennhak, Carsten
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Impacts of Instrumental vs Relational Centered Logic on Cause-Related Marketing Decision Making [PDF]
, 2011 Liu, Chih-Yao Gordon
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Gadjah Mada International Journal of Business, 2021 Corporate social responsibility (CSR) has been implemented through sponsorships, philanthropy, and cause-related marketing (CRM), amongst which CRM has aroused the interest of many academicians and stakeholders.
Swapna J Shetty +2 more
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Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2016 It is the objective of this paper to analyse the attitudes of consumers towards CRM in terms of age, sex and education, and also in those of their financial situation. The research was conducted with the application of a direct survey in the period since
Lucyna Witek
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Power of Social Media in Cause-related Marketing in Egypt [PDF]
المجلة العلمیة لبحوث العلاقات العامة والإعلانEgypt witnessed considerable growth in its internet penetration and social media users in the past two decades. Egyptian citizens, businesses and all types of organizations are going digital and increasingly depending on online activities.
Amany Bassyouny
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Emotive contents and heuristic cues regarding skeptical consumers
Cogent Business & Management, 2020 This study clarifies consumers’ defense mechanisms and message elaboration to highlight the connection between consumer engagement with messages and brand success.
Mikyeung Bae
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Manajemen dan Bisnis, 2013 Marketing activity that involving social organization, called cause related marketing (CRM), it popularly applied on so many product and service marketing activity.
Singgih Santoso
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Cause-Related Marketing and Attitude Toward Corporate Image: An Experimental Study
SAGE Open, 2022 In a world of attention scarcity, cause-related marketing strategies generate a substantially greater impact. The neurophysiological mechanisms that support favorable consumer attitudes toward cause-related marketing messages are, however, rather little ...
Francis Sebastian, Minimol M.C.
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