Cause-related marketing crm - Open Access .click

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Millennial Consumers’ Responses to Cause-Related Marketing in Support of LGBTQ Homeless Youth

Social Sciences, 2019
This study explored Millennial consumers’ responses to a cause-related marketing (CRM) initiative for a sensitive social cause—lesbian, gay, bisexual, transgender and queer (LGBTQ) homeless youth. Qualitative and quantitative research methods
Cammie Hensley, Sonali Diddi, Karen Hyllegard +2 more
doaj +1 more source

Emotive contents and heuristic cues regarding skeptical consumers

Cogent Business & Management, 2020
This study clarifies consumers’ defense mechanisms and message elaboration to highlight the connection between consumer engagement with messages and brand success.
Mikyeung Bae
doaj +1 more source

The influence of Cause related marketing campaigns on purchase intention: the mediating role of brand image and the moderating role of consumer skepticism

International Journal of Business Reflections
Cause-related marketing campaigns (CrM) were increasingly becoming a common feature of corporate marketing programs. Cause-related marketing is a marketing tool to increase business profit and serves society by corporate social responsibility. This study
Saqib Shahzad, Adnan Sarwar
doaj +1 more source

Development and initial validation of a theory of planned behavior questionnaire: Assessment of purchase intentions towards products associated with CRM campaigns

Cogent Business & Management, 2023
This research develops and validates scales based on the theory of planned behavior (TPB) to measure purchase intention towards products associated with cause-related marketing (CRM) campaigns in the South Asian context.
Parthesh R. Shanbhag +3 more
doaj +1 more source

Buying Behaviour of Generation Z with Reference to Cause-related Marketing

Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie
Objective: This paper examines the prosocial behaviour among Polish consumers of Generation Z. The impact of cause-related marketing (CRM) campaigns on the purchase intention of Generation Z is studied within the framework of attribution theory and ...
Wojciech Kozłowski
doaj +1 more source

The Dual Processing of Donation Size in Cause-Related Marketing (CRM): The Moderating Roles of Construal Level and Emoticons [PDF]

Sustainability, 2018
Donation size is known to be one of the factors that determines the success of cause-related marketing (CRM), which is the most practical form of corporate social responsibility (CSR). Although various studies have investigated the influence of donation size on CRM, they have not shown clear results.
Dongho Yoo, Jung-Ae Kim, Sun-Jae Doh
openaire +1 more source

Influence of Cause Related Marketing (CRM) on Consumer Purchase Decision

Indian Journal of Information Sources and Services
Cause-Related Marketing (CRM) has developed as a commanding practice in marketing that links business with charitable causes right through the intention of stimulating consumer purchasing decisions. Studying consumer favourites and characteristics that stimulus CRM decisions on consumer buying is the aim of this study.
R Remya, A. Dharmaraj
openaire +1 more source

Sustainable Materials Design With Multi‐Modal Artificial Intelligence

Advanced Science, EarlyView.
Critical mineral scarcity, high embodied carbon, and persistent pollution from materials processing intensify the need for sustainable materials design. This review frames the problem as multi‐objective optimization under heterogeneous, high‐dimensional evidence and highlights multi‐modal AI as an enabling pathway.
Tianyi Xu +8 more
wiley +1 more source

Assessing Photovoltaic Recycling Capacities and Policy Gaps in the European Union

Advanced Energy and Sustainability Research, EarlyView.
This study maps photovoltaic recycling capacity in the EU and key global regions, highlighting gaps between growing waste volumes and available infrastructure. It combines survey insights and policy analysis to identify recycling bottlenecks and offers recommendations to boost circularity in the solar sector.
Nieves Espinosa +3 more
wiley +1 more source

From Awareness to Action: Consumer Behaviour, Attitudes and Business Strategy in Sustainable and Circular Electronic Devices

Business Strategy and the Environment, EarlyView.
ABSTRACT Technological change and the increasing use of electronic devices have made electronic waste one of the fastest‐growing waste streams worldwide, posing significant environmental and social challenges. Thus, understanding consumer behaviour regarding the purchase, use and disposal of electronic products is key to developing effective circular ...
Idiano D'Adamo +4 more
wiley +1 more source