Results 11 to 20 of about 12,370,071 (280)
Cause-related marketing as a win-win strategy [PDF]
Marketing (Beograd. 1991), 2010 Subjects present in the market tend to achieve synergetic effect by well-established partnerships more often. Cause related marketing based on the direct partnership between companies and nonprofit organizations and indirect partnership between the ...
Raletić Saša +2 more
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Impacts of Instrumental vs Relational Centered Logic on Cause-Related Marketing Decision Making [PDF]
, 2011 Liu, Chih-Yao Gordon
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Customers’ Imprint about Cause Related Marketing Driven through Experiential Marketing [PDF]
Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, 2019 Considering the promising growth of Organic Food in the Asia region, this paper attempts to Cause related Marketing is the new marketing science that are driving organisations, by using experiential marketing to create recall for their brands in the ...
Y. RAMKISHEN, Wankhede ABHA
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The Role of Structural Factors of Cause related Marketing Campaigns in Consumer Response [PDF]
مطالعات رفتار مصرف کننده., 2020 Nowadays, Cause-related marketing is one of the common strategies to encourage consumers to buy products which simultaneously support a social cause. However, few studies have been conducted in Iran`s social context about how consumers respond to this ...
Morteza Soltanee +2 more
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Cogent Business & Management, 2020 Cause-related marketing (CRM) skepticism significantly affects consumers’ attitudes and behavioral intentions. Thus, this study draws from construal-level theory to identify how the mediating role of message engagement curbs CRM skepticism.
Mikyeung Bae
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, 2019 Investigates how consumers respond to guilt-arousing messages in cause-related advertising to provide advise to marketers looking to use this ...
Crisafulli, B., Singh. J., Quamina, L.
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Kearifan Lokal dalam Implementasi Cause Related Marketing untuk Keberlanjutan Bisnis
Jurnal Aspikom, 2018 ASEAN Economic Community (AEC) is going to be a great opportunity and yet challenges for any business practices. The market integration provides possibilities to develop the business; however, the intercultural aspect would be another challenge.
Dorien Kartikawangi
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OVERESTIMATION OF DONATION AMOUNT IN CAUSE-RELATED MARKETING [PDF]
, 2021 Research evidence suggests that people are generally inclined to overestimate the effectiveness of their contribution to the public good. In the context of cause related marketing (CRM) campaigns, cognitive bias resulting from the complexity of the ...
Atere, Kehinde
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Management and Marketing, 2020 Design-We relied on data obtained from in-depth interviews with managers. Data categorization allowed the application of the main constructs of the UTAUT model and the unveiling of the level of acceptance of Cause-Related Marketing (CrM) campaigns by managers and its use as a marketing strategy.
Silke Boenigk, Peter Schubert
openaire +3 more sources
Cogent Business & Management, 2023 This research develops and validates scales based on the theory of planned behavior (TPB) to measure purchase intention towards products associated with cause-related marketing (CRM) campaigns in the South Asian context.
Parthesh R. Shanbhag +3 more
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