Results 31 to 40 of about 12,370,071 (280)
Effects of selected elements of cause-related marketing program on brand choice
Tržište, 2009 Cause-related marketing is commonly defined as a relationship and cooperation between profit- and nonprofit- organizations, where both partners have potential benefit. There are a number of reasons that influenced its development.
Dubravka Sinčić Ćorić +1 more
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Cause Related Marketing: Consumers Perceptions and Benefits for Profit and Non-Profits Organisations [PDF]
BAR: Brazilian Administration Review, 2008 This study is an attempt to understand consumers’ perceptions regarding Cause Related Marketing [CRM]. The research findings were based on a survey of 200 consumers in the Brighton area and published data.
Francisca Farache +3 more
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The Impact of Consumer Evaluation on the Cause-Related Marketing
Asia Marketing Journal, 2017 Cause-related Marketing (CrM) has become an increasingly popular marketing approach over the past two decades. However, neither researchers nor organizations fully understand the determinants of a successful CrM partnership. This research fills this gap.
Chia-Lin Lee
doaj +1 more source
Glucagon‐Like Peptide‐1 Receptor Agonists in Multiple Sclerosis: A Topical Narrative Review
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT The glucagon‐like peptide‐1 (GLP‐1) receptor agonists (RAs) are a relatively new class of drugs that were initially approved by the US Food and Drug Administration to improve glycemic control in patients with type 2 diabetes mellitus and, subsequently, weight reduction in patients with obesity.
Audrey Y. Chang, Farrah J. Mateen
wiley +1 more source
The Use of Cause-Related Marketing to Build Good Corporate Reputation
Organizacijų Vadyba: Sisteminiai Tyrimai, 2020 The scientific problem analysed in the article focuses on identifying how cause-related marketing needs to be used in order to build good corporate reputation.
Šontaitė-Petkevičienė Miglė +1 more
doaj +1 more source
Arthritis Care &Research, EarlyView.Objective The concern that nonsteroidal anti‐inflammatory drugs (NSAIDs) may precipitate flares of inflammatory bowel disease (IBD) has limited their use in managing musculoskeletal symptoms in those with IBD, but safety data are mixed. Methods This retrospective cohort study included patients with IBD aged at least 18 years from Optum's deidentified ...
Adam S. Mayer +4 more
wiley +1 more source
Is Cause-Related Marketing all the Same for Different Cultures? [PDF]
, 2023 Design/methodology/approach: A quasi-experimental approach is adopted. An international sample of 1,232 respondents from Spain, England, and Ecuador is exposed to a video viral cause marketing stimulus.
Küster Boluda, Inés +5 more
core +1 more source
Arthritis Care &Research, EarlyView.Objective Systemic lupus erythematosus (SLE) significantly impacts employment capacity. This study aimed to investigate the impact of burden of disease activity, damage, and treatment on employment outcomes and transitions in patients with SLE. Methods Using data from a single center, we analyzed employment transitions, adjusted mean disease activity ...
Javier Mencia‐Ledo +4 more
wiley +1 more source
CAUSE-RELATED MARKETING UNDER THE LENS OF FUNDRAISING METHODS [PDF]
Business Excellence and Management, 2019 The nonprofit sector and the organizations that define it are characterized by a particular approach. In this regard, NGOs’ overall activity is strongly influenced by their ability of financing it through a generous palette of fundraising methods.
Andreea-Angela ȘEULEAN (VONȚEA)
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PEMBENTUKAN SIKAP KONSUMEN PADA CAUSE RELATED MARKETING PRODUK UTILITARIAN DAN HIGH INVOLVEMENT
Jurnal Manajemen, 2017 Dengan makin populernya konsep pemasaran sosial dan kepedulian masyarakat akan persoalan lingkungan, kegiatan cause related marketing yang berorientasi pelestarian lingkungan juga semakin berkembang.
Singgih Santoso
doaj +1 more source