Results 41 to 50 of about 12,370,071 (280)

Effect of Cause-Related Marketing in the Chinese Market: Moderating Effects of Product Type and Regional Characteristics

Asia Marketing Journal, 2020
Although companies perform societal marketing activities across different cultural regions, previous research was predominantly centered on a specific cultural region-the West.
HaeJin Seo, Tae Ho Song, Wang Li
doaj   +1 more source

Mitigating effect of providing specific information on consumers’ negative reactions to cause-related marketing

Journal of Fair Trade, 2023
Cause-related marketing (CRM) has received attention from companies around the world in recent years. Companies in Japan use CRM, but they are struggling with it because Japanese consumers have little interest in social contribution and have negative ...
Takao Iijima, Masaya Ota, Yusuke Sakata
doaj   +1 more source

Attribution and Effectiveness of Cause-Related Marketing: The Interplay between Cause–Brand Fit and Corporate Reputation

, 2020
In cause-related marketing (CRM) programs, the fit between the cause and brand is an important factor influencing consumer perceptions and behavior. However, the literature demonstrates that there is disagreement regarding the effect of cause–brand
Bo Pang, Zhang, Anran, Pang, Bo, Hui-Yi Lo, Anran Zhang, Xu, Zhengliang, Alex Scodellaro, Scodellaro, Alex, Lo, Hui-Yi, Zhengliang Xu   +9 more
core   +1 more source

Estimating the prevalence and incidence of symptomatic hand OA in the Netherlands using primary care electronic health records.

Arthritis Care &Research, Accepted Article.
Objective This study estimated the incidence and prevalence of symptomatic hand osteoarthritis (OA) in the Dutch population using a validated algorithm that integrates free‐text data from primary care electronic health records (EHRs). Methods This retrospective cohort study used the Integrated Primary Care Information (IPCI) database, including EHRs ...
Onur Kaya, Jacoline van den Driest, Laura Struik, Margreet Kloppenburg, Ruud Selles, Daniel Prieto Alhambra, Sita Bierma‐Zeinstra, Dieuwke Schiphof   +7 more
wiley   +1 more source

ANTROPOMORFISME KONSUMEN PADA ALAM DAN PENGARUHNYA PADA SIKAP TERHADAP PROGRAM GREEN CAUSE-RELATED MARKETING

MIX: Jurnal Ilmiah Manajemen, 2016
: Anthropomorphism is defined as the attribution of human characteristics in animals, plants, or inanimate objects. In Indonesian society, natural objects such as mountains, sea, and trees are often anthropomorphized.
Dwinita Laksmidewi, Yasintha Soelasih
doaj  

Is an Apple an Orange? A Large Language Model Benchmark for Candidate Term Extraction and Subclass Decisions Against Upper Ontologies in Engineering and Materials Science

Advanced Engineering Materials, EarlyView.
Building machine‐readable vocabularies for materials science is slow, expert‐driven work. This study benchmarks 13 large language models on two of its first steps: finding candidate terms in engineering articles and deciding where they belong in a class hierarchy.
Thomas Bjarsch, Maximilian Holland, Klaus Drechsler, Johannes Schilp   +3 more
wiley   +1 more source

Current Status and Challenges in Data Collection for Aerospace Coatings Deposited by Plasma Spraying

Advanced Engineering Materials, EarlyView.
An innovative approach has been integrated into the GRENAT project to optimize plasma spraying and coating performance. Raw materials are accelerated and melted in the plasma generated by torches, creating coatings. Monitoring sensors collect process data which are combined with ex situ characterization data.
Lila Randriamananjara, Vincent Rat, Quentin Dubreuil, Patrice Valorge, Simon Goutier, Alain Denoirjean, Olivier Messe, Céline Ruelle, Jean‐Philippe Poli   +8 more
wiley   +1 more source

Electrochemical Behavior of Flame‐Sprayed Sc‐Doped AlCoCrFeMo High‐Entropy Alloy Coatings in 3.5% Sodium Chloride Solution

Advanced Engineering Materials, EarlyView.
Scandium (Sc)‐doped AlCoCrFeMo HEA coatings are fabricated via flame spraying with 0.1, 0.3, and 0.5 wt% Sc additions. Among these, the HEA‐Sc0.3 coating exhibits the highest corrosion resistance, indicated by a more positive corrosion potential and lower current density.
Pankaj Kumar, Akash Vyas, Mohammad Aatif Qazi, Nashit Jalal, Maria Ophelia Jarligo, Mostafa Yakout, Jing Liu, André McDonald   +7 more
wiley   +1 more source

The influence of Cause related marketing campaigns on purchase intention: the mediating role of brand image and the moderating role of consumer skepticism

International Journal of Business Reflections
Cause-related marketing campaigns (CrM) were increasingly becoming a common feature of corporate marketing programs. Cause-related marketing is a marketing tool to increase business profit and serves society by corporate social responsibility. This study
Saqib Shahzad, Adnan Sarwar
doaj   +1 more source

Pengaruh Cause Related Marketing Terhadap Trust In Cause Related Marketing Dan Brand Loyalty

, 2021
Isu-isu mengenai pembangunan yang berkelanjutan dan kegiatan tanggung jawab sosial atau Corporate Social Responsibility terutama Cause Related Marketing telah banyak dibahas. Namun di Indonesia belum banyak penelitian yang membahas topik ini.
Cen Lu Lay, Felicia Abednego, Shirleen Natasha, Ika Gunawan   +3 more
core   +1 more source