Cause-related marketing crm - Open Access .click

Results 51 to 60 of about 611 (187)

Investigating the effect of cause-related marketing elements on sustainable purchase intention through perceived consumer effectiveness

Discover Sustainability
The purpose of study was to measure the effect of Cause-Related Marketing (CRM) attributes-brand/cause fit, cause involvement, and donation size- on Perceived Customer Effectiveness (PCE), and PCE on Sustainable Purchase Intention (SPI).
Abdul Mannan, Orangzab
doaj +1 more source

Fitting in or Standing out? Women in Leadership in Pink Ghetto Industries in France

Gender, Work &Organization, EarlyView.
ABSTRACT Drawing on a combined theorization of gendered organizations, personal branding, and optimal distinctiveness theory (ODT), this study explores the experiences of women leaders in the French luxury industry, a context often associated with so‐called “pink ghetto” or feminized sectors.
Zuzanna Staniszewska, Géraldine Galindo, Tamer Koburtay +2 more
wiley +1 more source

Fixing Rice Stubble Burning for Delhi's Air: Technological Solutionism and Agrarian Governance in Haryana

Journal of Agrarian Change, EarlyView.
ABSTRACT Every winter, Delhi's polluted air draws national attention to the burning of rice stubble in neighbouring states. Drawing on ethnographic fieldwork in Haryana in north India, this article shows how bureaucrats and scientists attempt to enact certainty around technological solutions to stubble burning even while privately acknowledging their ...
Nikhit Agrawal
wiley +1 more source

Social Media Exposure and CrM Effects on Corporate Image via Attitude

Global Economic, Social, and Development Review
Digital communication has become increasingly important for manufacturing companies, including those operating in the steel industry. Today, a company is not only evaluated based on the quality of its products or technical capability, but also on how ...
Puspa Ferinda +2 more
doaj +3 more sources

Exploring Generation Z's Skepticism Towards Cause-Related Marketing: Understanding the Antecedents and Consequences

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
Although cause-related marketing (CRM) is being increasingly applied, little is known about GenZ skepticism. This study aimed to understand the antecedents and consequences of skepticism towards CRM offers among GenZ consumers.
Wojciech Kozłowski
doaj

Monopoly Versus Dual‐Channel Distribution With Multiple Retailers

The Journal of Industrial Economics, EarlyView.
ABSTRACT This paper examines how downstream competition shapes a manufacturer's decision to adopt a dual‐channel structure—supplying independent retailers via secret two‐part tariff contracts while also operating a direct channel. We show that the shape of the inverse demand function plays a key role in this decision.
Cong Pan
wiley +1 more source

Do Consumers Want to Create Shared Values? Building Trust in Times of Whitewashing

Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie
Objective: This article looks at consumer behaviour in the fast-moving consumer goods (FMCG) market in response to actions undertaken by organisations to create shared value.
Joanna Lemańczyk, Magdalena Stefańska
doaj +1 more source

Platform Bricolage as an Approach for Industrial Digital Platform‐Based Innovation

Journal of Product Innovation Management, EarlyView.
ABSTRACT This study introduces platform bricolage as an approach for industrial digital platform‐based innovation. Using a rich multiple‐case study design, it examines bricolage‐based modes of practice in the early formation of industrial digital platforms.
Nikolina Koporcic +3 more
wiley +1 more source

Why Industrial Internet of Things Platforms Fail: A Structuration Theory Perspective on Platform Evolution

Journal of Product Innovation Management, EarlyView.
ABSTRACT Despite their transformative potential, Industrial Internet of Things (IIoT) platforms often fail to evolve into scalable ecosystems. Research on IIoT platforms attributes failure to discrete factors such as governance misalignment or technological complexity and rarely considers how failure unfolds.
Philipp Kernstock +3 more
wiley +1 more source

Do deepfakes, digital replicas and human digital twins justify personality rights?

The Journal of World Intellectual Property, EarlyView.
Abstract Unauthorised deepfakes are deeply problematic, from the spreading of misinformation to non‐consensual pornographic content. This paper asks whether deepfakes, digital replicas and human digital twins justify personality rights. To address this question, it examines the harms that deepfakes can cause through disinformation, demeaning content ...
Hayleigh Bosher
wiley +1 more source