Results 191 to 200 of about 10,582 (259)

Exploring Face Perception Efficiency in Patients with Lacunar Stroke: A Study with Familiar and Unfamiliar Face Recognition. [PDF]

Brain Sci
Lin CY, Ho MW, Chien SH.
europepmc   +1 more source

Emotion and Engagement Across the Idol Spectrum: Comparing Virtual and Human Idols

Psychology &Marketing, EarlyView.
ABSTRACT The increasing adoption of virtual idols in entertainment platforms raises critical questions about how viewers respond to their emotional performances compared to human idols. Despite their growing presence, little is known about whether and how emotional expressivity differs across performer modalities and content formats, or how these ...
Lin Kim, Inyoung Chae, Taeho Kim, Jaepil Heo, Yogesh Kumar Dwivedi   +4 more
wiley   +1 more source

Hug fans or follow celebrities? How nationalism is reinforced on Chinese social media. [PDF]

Sci Adv
Hong JY, Kim YH, Zhang H, Qin T.
europepmc   +1 more source

Artificial Voices, Real Causes: The Dilemma of Virtual Influencer‐Driven Brand Activism

Psychology &Marketing, EarlyView.
ABSTRACT Brands are more frequently adopting virtual influencers (VIs) to lead activism campaigns. However, little is known about when and how such activism effectively drives consumer engagement. This research, in Study 1, examines 14,464 Instagram posts from 18 diverse VIs using large‐scale analytics to assess engagement intensity and the dynamics of
Sampa Anupurba Pahi, Debasis Pradhan, Abhisek Kuanr, Baidyanath Biswas, Jingyu Zhu   +4 more
wiley   +1 more source

'Fair and balanced?': quality of suicide-related reporting on major US cable news networks. [PDF]

Br J Psychiatry
Sinyor M, Men VY, Chan PPM, Rain S, Posel A, Jayakumar N, Mitchell RHB, Schaffer A, Steinberg R, Pirkis J, Heisel MJ, Goldstein BI, Redelmeier DA, Stack S, Niederkrotenthaler T.   +14 more
europepmc   +1 more source

The Tasty Side of Numbers: How Vowel Type Influences Taste Perceptions for Numerical Brand Names

Psychology &Marketing, EarlyView.
ABSTRACT Numerical brand names are commonly used in food marketing yet underexplored for their sensory impact. Relying on processing fluency theory, across four studies, including an IAT (n = 149), a quantitative and qualitative lexical analysis of professional wine tasting notes (n = 695), an online study (n = 306), and archival consumer wine ratings (
Nathalie Spielmann, Diego Vega
wiley   +1 more source

Practice of Offering a Small Pouch of Tobacco for Free With a Big Pouch of Pan Masala: A Strategic Move to Circumvent Gutkha Regulations. [PDF]

Int J Health Policy Manag
Gupta VK, Kankane N, Malhotra S.
europepmc   +1 more source

Conducting Luxury Research: Methodological Foundations and Standards

Psychology &Marketing, EarlyView.
ABSTRACT The field of luxury research has grown rapidly in recent years, corresponding to the economic importance of the luxury industry. Despite this, the luxury field lacks established methodological foundations for rigorous luxury research. This is particularly problematic as a core tenet of luxury research is that luxury differs from other sectors ...
Jonas Holmqvist, George Christodoulides, Anders Gustafsson, Christian Kowalkowski   +3 more
wiley   +1 more source

Prominent peaks and social discourses of the 2023 Escalation in the Ongoing Israel-Hamas armed conflict. [PDF]

PLoS One
Ng R, Chow TYJ.
europepmc   +1 more source

Social media influencer or traditional celebrity? Moderational analysis on the relationship between endorser type and endorsement effectiveness. [PDF]

PLoS One
Chen CY, Lin YH, Yeh TY, Chou YL, Yeh TL.   +4 more
europepmc   +1 more source