Results 271 to 280 of about 234,082 (352)

Breast Cancer Screening Participation and Internet Search Activity in a Japanese Population: Decade-Long Time-Series Study.

JMIR Cancer
Takahashi N, Nakao M, Nakayama T, Yamazaki T.   +3 more
europepmc   +1 more source

Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement

Psychology and Marketing, 2017
The purpose of this study was to explore the underlying mechanisms through which the use of social media affects endorser effectiveness. Based on theories related to parasocial relationships, self-disclosure, and celebrity endorsement, this study ...
Hichang Cho
exaly   +2 more sources

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Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers

Celebrity Studies, 2017
Susie Khamis, Lawrence Ang
exaly   +2 more sources

Consumer attitudes and purchase intentions towards internet celebrity self-brands: an integrated view of congruence, brand authenticity and internet celebrity involvement

Journal of Product & Brand Management, 2023
Purpose Internet celebrities have become key resources for consumers making purchase decisions. An increasing number of internet celebrities have begun to exert their influence by creating self-branded products.
Timmy H. Tseng, Han-Yu Wang
semanticscholar   +1 more source

Short video marketing in tourism: Telepresence, celebrity attachment, and travel intention

The international journal of tourism research, 2023
Drawn upon Telepresence theory, this study aims to identify the relationships between existential authenticity, celebrity attachment, telepresence, and travel intention in the short video experience.
C. Zhu, L. Fong, Xi Li, Dimitrios Buhalis, Hong Chen   +4 more
semanticscholar   +1 more source

Good Match, Deep Love: Three Studies Examining the Celebrity Endorsement’s Influence on Destination Brand Love

Journal of Travel Research, 2023
Destination brand love plays an important role in contributing to the competitive advantage of a destination. Based on the meaning transfer theory, match-up hypothesis, schema theory, etc., this study proposed a hierarchical model that examines the ...
Hui Zhang, Honggang Xu
semanticscholar   +1 more source

Not Like the Rest of Us? How CEO Celebrity Affects Quarterly Earnings Call Language

Journal of Management, 2023
In this study we explore whether celebrity CEOs use certain types of language that affect stakeholders’ perceptions more than noncelebrity CEOs do during earnings calls.
Timothy G. Pollock, R. Ragozzino, Dane P. Blevins   +2 more
semanticscholar   +1 more source

What makes the giant panda a celebrity?

Celebrity Studies, 2023
Research indicates that animal celebrities and celebrity species emerge from the accumulation of lively capital in capitalism. This paper examines this notion through a survey of 1962 Chinese participants who visited giant pandas in Chengdu, China.
Yulei Guo, D. Fennell
semanticscholar   +1 more source

The impact of social presence and facilitation factors on online consumers' impulse buying in live shopping - celebrity endorsement as a moderating factor

Information Technology and People, 2022
PurposeAlthough prior studies have studied the relationship between online consumers' attitudes and buying behaviour, the research focussing on online consumers' impulse buying behaviours and exploring the role of celebrity endorsement is limited ...
Lifu Li, Kyeong-Hee Kang, Anqi Zhao, Yafei Feng   +3 more
semanticscholar   +1 more source

Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy framework

Psychology and Marketing, 2020
Christian Schimmelpfennig
exaly   +2 more sources