Results 271 to 280 of about 32,162 (309)

Celebrations

The Journal of Continuing Education in Nursing, 2012
openaire   +2 more sources

Promoting authenticity through celebrity brands

European Journal of Marketing, 2021
Amanda Kennedy, Stacey M Baxter, Alicia Kulczynski   +2 more
exaly  

CELEBRATING TRANSGRESSIVE CELEBRITY:

2021
openaire   +1 more source

When is celebrity endorsement effective? Exploring the role of celebrity endorsers in enhancing key brand associations

Journal of Business Research, 2023
Jeongsoo Han, Zhimin Zhou, Andreas B Eisingerich   +2 more
exaly  

Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study

Psychology and Marketing, 2022
Mehmet Ozer, Alper Ozer, Yuksel Ekinci   +2 more
exaly  

Celebration

ACM SIGGRAPH 98 Electronic art and animation catalog, 1998
openaire   +1 more source

Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy framework

Psychology and Marketing, 2020
Christian Schimmelpfennig, James B Hunt
exaly  

Celebrity endorsement in international destination marketing: Evidence from eye-tracking techniques and laboratory experiments

Journal of Business Research, 2022
Yaoqi Li, Biqiang Liu, Lishan Xie
exaly  

Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement

Psychology and Marketing, 2017
Wanqi Gong, Xigen Li
exaly  

Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements?

Journal of Business Research, 2017
Noel Albert, Laure Ambroise, Pierre Valette-Florence   +2 more
exaly