Results 311 to 320 of about 234,082 (352)

Celebrity Endorsement: A Literature Review

, 1999
B. Erdogan
semanticscholar   +1 more source

CELEBRATING TRANSGRESSIVE CELEBRITY:

2021
openaire   +1 more source

Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit

International Journal of Advertising, 2020
Alexander P Schouten, Loes Janssen
exaly  

“I'll buy what she's #wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce

Journal of Retailing and Consumer Services, 2020
S Venus Jin
exaly  

The Power of Political Image: Justin Trudeau, Instagram, and Celebrity Politics

, 2019
Mireille Lalancette, Vincent Raynauld
semanticscholar   +1 more source

Celebrating Nurses

Journal of Infusion Nursing, 2023
openaire   +2 more sources

Forty-five years of celebrity credibility and endorsement literature: Review and learnings

Journal of Business Research, 2021
Deepa Halder, Debasis Pradhan, Himadri Roy Chaudhuri   +2 more
exaly  

How does a celebrity make fans happy? Interaction between celebrities and fans in the social media context

Computers in Human Behavior, 2020
Minseong Kim, Jihye Kim
semanticscholar   +1 more source

Mapping Internet Celebrity on TikTok: Exploring Attention Economies and Visibility Labours

Cultural Science, 2021
Crystal Abidin
exaly  

Celebrate Life

Orthopaedic Nursing, 2020
openaire   +2 more sources