Results 321 to 330 of about 234,082 (352)

The effectiveness of celebrity endorsements: a meta-analysis

Journal of the Academy of Marketing Science, 2016
Johannes Knoll, Jörg Matthes
exaly  

Celebrating Nurses

Home Healthcare Nurse, 2014
openaire   +2 more sources

It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness

Psychology and Marketing, 2012

exaly  

Celebrity/Celebrity Culture

2001
openaire   +1 more source

Internet Celebrity: Understanding Fame Online

, 2018
C. Abidin
semanticscholar   +1 more source

Celebrity endorsements: a literature review and research agenda

International Journal of Advertising, 2016
Lars Bergkvist, Qiang Zhou
exaly  

A CELEBRATION

AJN, American Journal of Nursing, 1987
openaire   +2 more sources

Social media celebrity and the institutionalization of YouTube

, 2019
Mingyi Hou
semanticscholar   +1 more source

Attractive celebrity and peer images on Instagram: Effect on women's mood and body image

Body Image, 2016
Zoe Brown, Marika Tiggemann
exaly  

Celebrating achievements

Medical Education, 2016
openaire   +2 more sources