Results 331 to 340 of about 234,082 (352)

To See and Be Seen: Celebrity Practice on Twitter

Convergence, 2011
Alice Marwick, Danah Boyd
exaly  

Celebrity's self-disclosure on Twitter and parasocial relationships: A mediating role of social presence

Computers in Human Behavior, 2016
Jihyun Kim, Hayeon Song
exaly  

Celebrating Everest

The Lancet, 2003
openaire   +2 more sources

Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement

Psychology and Marketing, 2017
Wanqi Gong, Xigen Li
exaly  

Exploring the relationship between celebrity endorser effects and advertising effectiveness

International Journal of Advertising, 2008
Clinton Amos
exaly  

Celebrity endorsement, brand credibility and brand equity

European Journal of Marketing, 2011
Amanda Spry, Ravi Pappu
exaly  

Celebrating Difference

Australian & New Zealand Journal of Psychiatry, 1995
openaire   +2 more sources

What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity

Psychology and Marketing, 2015
Julie Guidry Moulard, Carolyn Popp Garrity, Dan Hamilton Rice   +2 more
exaly  

When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements

Journal of Marketing, 2018
Karen Page Winterich, Manish Gangwar
exaly  

Celebrating Windrush

BMJ, 2023
openaire   +2 more sources