Results 41 to 50 of about 1,375 (253)

The Rhetoric Of Celebrity Endorsement Strategy And Consumer Purchase Intention On Fast Moving Consumer Goods Among Al-Hikmah University Undergraduate Students [PDF]

SocioEconomic Challenges, 2020
The ultimate goal of any business organization is to be prosperous in today’s increasingly competitive and dynamic markets where the cost of acquiring new customers has been found to be exponentially greater than that of maintaining existing ones, firms ...
Bolatito Amudat Brimah, Wahid Damilola Olanipekun, Gasali Alabi Olorunlambe, Safiya Salawu   +3 more
doaj   +1 more source

Bioinspired Adaptive Sensors: A Review on Current Developments in Theory and Application

Advanced Materials, EarlyView.
This review comprehensively summarizes the recent progress in the design and fabrication of sensory‐adaptation‐inspired devices and highlights their valuable applications in electronic skin, wearable electronics, and machine vision. The existing challenges and future directions are addressed in aspects such as device performance optimization ...
Guodong Gong, You Zhou, Qingxiu Li, Wenyu Zhao, Sunyingyue Geng, Hangfei Li, Yan‐Bing Leng, Shirui Zhu, Guanglong Ding, Yongbiao Zhai, Ziyu Lv, Ye Zhou, Su‐Ting Han   +12 more
wiley   +1 more source

Celebrity Endorsement, Perceived Risk, and Purchase Intention: The Moderating Role of Brand Image

Jurnal Aplikasi Bisnis dan Manajemen
Background: The rapid advancements in technology, information, and communication have significantly impacted the global economy, including the competitive landscape of businesses.
Kamelia Vanny Danaswari, Aprihatiningrum Hidayati   +1 more
doaj   +1 more source

Persuasiveness of Celebrity Endorsed Advertising and a New Model for Celebrity Endorser Selection

Journal of Asian Business Strategy, 2015
With the rapid paces of product diversification and competition intensification in most commodity markets, there have been more and more ways for sellers to introduce new products and promote existing products, and for buyers to get to know those products. Using celebrities as product endorsers has become one such important way.
Lin Fang, Yanqing Jiang
openaire   +1 more source

Opportunities of Semiconducting Oxide Nanostructures as Advanced Luminescent Materials in Photonics

Advanced Materials, EarlyView.
The review discusses the challenges of wide and ultrawide bandgap semiconducting oxides as a suitable material platform for photonics. They offer great versatility in terms of tuning microstructure, native defects, doping, anisotropy, and micro‐ and nano‐structuring. The review focuses on their light emission, light‐confinement in optical cavities, and
Ana Cremades, Pedro Hidalgo, David Maestre, Ruth Martínez‐Casado, Emilio Nogales, Beatriz Rodríguez, G. Cristian Vásquez, Bianchi Méndez   +7 more
wiley   +1 more source

The Relationship between Celebrity Endorsement in Marketing Communication and Customer Purchase Intention from Northeastern Thailand’s Automobile Market [PDF]

Journal of Humanities and Social Sciences Mahasarakham University, 2020
The objectives of this research were to examine the relationship between celebrity endorsement in marketing communication and customer purchase intention from northeastern Thailand’s automobile market.
Nithiwat Phookongka, Prathanporn Jhundra-indra, Cattaleeya Charpavang   +2 more
doaj  

A scoping review of celebrity endorsement in environmental campaigns and evidence for its effectiveness

Conservation Science and Practice, 2020
The use of celebrities in marketing campaigns is widespread globally, including in environmental conservation. Celebrity endorsements are pervasive, but there is limited evidence of their effectiveness.
Alegría Olmedo, E. J. Milner‐Gulland, Daniel W. S. Challender, Laure Cugnière, Huong Thi Thu Dao, Linh Bao Nguyen, Ana Nuno, Emelyne Potier, Martin Ribadeneira, Laura Thomas‐Walters, Anita Kar Yan Wan, Yifu Wang, Diogo Veríssimo   +12 more
doaj   +1 more source

Green advertising and celebrity endorsements: Catalysts for sustainable consumer behavior among Generation Z

Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Khoa học Xã hội, 2023
In emerging economies, the emphasis on sustainability, green branding, and the environment is becoming increasingly important. Among these, Generation Z has a sharp sensitivity to environmental issues and climate change.
Kiều Anh Tài, Bùi Ngọc Tuấn Anh
doaj   +1 more source

Protein Structuromics Reveals a Loop‐Controlled Half‐Open Active Pocket Conformation Throughout Fe(II)/α‐ketoglutarate‐Dependent Dioxygenase Catalytic Cycle

Advanced Science, EarlyView.
This study reveals a conserved half‐open active pocket in Fe(II)/α‐ketoglutarate‐dependent dioxygenases through protein structuromics, distinguished by structural features comprising highly flexible loop elements. Enhanced sampling simulations‐guided mutagenesis experiments elucidated how this flexible loop regulates pocket open/closed conformations ...
Lunjie Wu, Huan Liu, Songyin Zhao, Lei Qin, Jiarui Li, Jun Wang, Zixuan Dai, Jie Gu, Yan Xu, Feiran Li, Yao Nie   +10 more
wiley   +1 more source

A Wagner–Meerwein‐Like Rearrangement Generates a Vinyl Group in the Biosynthesis of the Polychlorinated Lipopeptides Fischerazoles

Angewandte Chemie, EarlyView.
The fischerazoles, unusual cyanobacterial chlorinated lipopeptides are reported. During their biosynthesis, a linear fatty acyl‐acyl carrier protein (ACP) precursor is rearranged through the action of the S‐adenosyl‐methionine (SAM)‐dependent methyltransferase FshF, to generate a pendant vinyl group.
Sandra A. C. Figueiredo, Kathleen Abt, Konrad Viehrig, Peter J. Jervis, Teresa P. Martins, Iñaki Lacomba, Chuhan Li, Daniele Castagnolo, Pedro N. Leão   +8 more
wiley   +2 more sources