Results 141 to 150 of about 86,546 (285)

Celebrity Endorsement and Consumer Purchase Intentions [PDF]

open access: yes, 2017
Due to the cluttering of advertisements, it has become extremely difficult for marketers  to get the attention of consumers. Marketers across the world are now relying on celebrity  endorsements.
Anwarl, Adnan, Jalees, Dr. Tariq
core  

The Influence of Sports Celebrity Credibility on Purchase Intention: The Moderating Effect of Gender and Consumer Sports-Involvement

open access: yesBBR: Brazilian Business Review, 2016
This study investigates the effects of sport’s celebrity endorsement on purchase intention. More specifically, this study seeks to (1) identify the extent to which the sports celebrity’s credibility influences consumer purchase intention; (2) the extent ...
Natalie Bragança Düsenberg   +2 more
doaj  

Exploring Perspectives on Ozempic: A Netnographic Qualitative Evaluation of the Pro‐Eating Disorder Community on X (Formerly Twitter)

open access: yesInternational Journal of Eating Disorders, EarlyView.
ABSTRACT Objective Eating disorders (EDs) are complex conditions with medical and psychosocial implications. Social media (SM) exposure has been associated with increased body image concerns and maladaptive eating behaviors. Pro‐eating disorder (pro‐ED) communities exist across SM platforms and often perpetuate ED‐related identities and behaviors.
Daisy Sun   +3 more
wiley   +1 more source

After the Climate Assembly: A Mixed Methods Study on the Impacts of Participation on Political Attitudes and Climate Behaviours

open access: yesEnvironmental Policy and Governance, EarlyView.
ABSTRACT Climate assemblies are a novel method of public consultation in which quasi randomly selected citizens are brought together to learn about climate change, discuss with their fellow citizens, and recommend solutions to the commissioning body.
Patricia Mockler   +2 more
wiley   +1 more source

Mapping the Celebrity Endorsement of Branded Food and Beverage Products and Marketing Campaigns in the United States, 1990-2017. [PDF]

open access: yesInt J Environ Res Public Health, 2019
Zhou M   +6 more
europepmc   +1 more source

Coated and Immobilized Polysaccharides‐Based Stationary Phases for Planar Metallocenes Enantioseparation in Liquid Chromatography

open access: yesELECTROPHORESIS, EarlyView.
This study examined 21 new ferrocene and ruthenocene derivatives, including those with planar and central chirality. Their stereochemical behavior was examined using UV‐detected normal‐phase liquid chromatography. Under fixed conditions, eight polysaccharide‐based chiral stationary phases were tested using n‐heptane combined with either 2‐propanol or ...
Florine Wartelle   +4 more
wiley   +1 more source

Systematic review and meta‐analysis of lifestyle modification interventions and their impact on seizure reduction and quality of life

open access: yesEpilepsia, EarlyView.
Abstract Objective This study was undertaken to provide an overview of the research landscape and evaluate the impact of lifestyle modifications on seizure reduction and quality of life in people with epilepsy receiving standard medical treatment. Methods Following PRISMA (Preferred Reporting Items for Systematic Reviews and Meta‐Analyses) guidelines ...
Elizabeth Spurgeon   +9 more
wiley   +1 more source

Genetic epilepsies with myoclonic seizures: Mechanisms and syndromes

open access: yesEpilepsia Open, EarlyView.
Abstract Genetic epilepsy with myoclonic seizures encompasses a heterogeneous spectrum of conditions, ranging from benign and self‐limiting forms to severe, progressive disorders. While their causes are diverse, a significant proportion stems from genetic abnormalities.
Antonietta Coppola   +3 more
wiley   +1 more source

Celebrity Endorsement - Consumers’ willingness to pay for celebrity endorsed products

open access: yes, 2018
Celebrity endorsement has become a widely studied and applied concept by the marketers and managers in modern business organizations. With the progressive marketing and business methods, new promotional tools have also been introduced to provide a competitive edge to the organizations. This paper deals with the research question i.e.
openaire   +1 more source

Recent advances in multifunctional soft robots: A materials–structures–systems co‐design perspective for synergistic integration

open access: yesFlexMat, EarlyView.
Abstract Soft robots, engineered from highly compliant materials, offer superior adaptability and safety in unstructured environments compared to their rigid counterparts. Recent advancements, fueled by bio‐inspiration and material programmability, have led to the rapid co‐evolution of their core modules: actuation, sensing, protection, energy, and ...
Qiulei Liu   +3 more
wiley   +1 more source

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