Results 101 to 110 of about 1,375 (253)

CELEBRITY ENDORSEMENTS AND PRODUCT PERFORMANCE: A STUDY OF NIGERIAN CONSUMER MARKETS [PDF]

Management & Marketing, 2014
The Nigerian economy has experienced increased launching of consumer products; this is occasioned by the level of competition in the country. As such consumers are exposed to large number of product-related communication messages in primetime ...
Omotayo OYENIYI
doaj  

The Influence of Aesthetic Liking on Product Evaluation: How and When It Differs With Brand Strength and Product Type

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This research provides comprehensive insight into the influence of aesthetic liking on product preference across different types of durable product categories by uncovering the underlying process. Distinguishing a direct expressive influence of aesthetic liking and an indirect influence as a quality signal, referring to signaling theory, we ...
Mariëlle E. H. Creusen, Ruth Mugge, Jan P. L. Schoormans   +2 more
wiley   +1 more source

Good Deeds for Self‐Gain? How Self‐Enhancement Motivates Pro‐Environmental Behaviour in Entitled Consumers

Journal of Consumer Behaviour, EarlyView.
ABSTRACT While personality traits often influence individuals' willingness to engage in prosocial and pro‐environmental behaviours, psychological entitlement tends to undermine such actions. Although extensive research has highlighted the negative social consequences of entitlement, including its impact on pro‐environmental behaviours, its potential to
Alexandra Polyakova
wiley   +1 more source

Comparative Study of Free and Total Fatty Acids of Spreadable Cheeses by Mass Spectrometry Methods

ChemFoodChem, EarlyView.
This study focuses on the determination of FFAs in spreadable cheeses and alternatives using a fast Liquid Chromatography‐High Resolution Mass Spectrometry method. A Gas Chromatography‐Mass Spectrometry method was used to determine the composition (%) of total FAs in the same samples.
Christiana Mantzourani, Georgia Koutsouridou, Eleftheria H. Kaparakou, Dimitra Daferera, Petros A. Tarantilis, Golfo Moatsou, Maroula G. Kokotou   +6 more
wiley   +1 more source

Celebrity Political Endorsement and Young Voters in Europe: A Five-Country Comparison on Celebrity Support Effectiveness in the European Elections

International Journal of Communication, 2019
Celebrity political endorsement is an internationally common phenomenon that has substantially increased over recent years. It refers to celebrities who publicly support political candidates or parties, often in election campaigns.
Katja Friedrich, Cordula Nitsch
doaj  

Celebrity Endorsements and Promotions: Enhancing Young Muslim Online Shoppers’ Satisfaction

Human Behavior and Emerging Technologies
This study explores the factors influencing consumer satisfaction among young Muslim online shopping users. Exogenous variables include celebrity endorsement, social media marketing, and promotion programs.
Rochman Hadi Mustofa, Silvi Asna Prestianawati, Dhany Efita Sari, Henni Riyanti, Ananda Setiawan   +4 more
doaj   +1 more source

Box–Behnken optimization and ANN‐ANFIS integrated modelling for transesterification using thermally activated basic oxygen furnace slag catalyst

The Canadian Journal of Chemical Engineering, EarlyView.
Abstract Global energy demand and environmental concerns have intensified the search for renewable and sustainable energy sources. This study thus, focuses on optimizing the transesterification process of waste cooking oil (WCO) using thermally activated basic oxygen furnace slag catalyst calcined at 850°C (BOF 850). The optimization and modelling were
Johra S. Ali, Hillary L. Rutto
wiley   +1 more source

One century of teaching, research, and innovation in chemical engineering in Mexico: The role of chemical engineering in the background and future of polymer science and industrial production in Mexico

The Canadian Journal of Chemical Engineering, EarlyView.
Timeline of key academic milestones and individuals that shaped chemical engineering at FQ‐UNAM and in Mexico. Abstract One hundred years after the beginning of the teaching of Chemical Engineering in Mexico, which started in 1925 in the former National School of Chemical Sciences, currently Faculty of Chemistry (FQ) at National Autonomous University ...
Patricia Pérez‐Salinas, Alberto Rosas‐Aburto, Eduardo Vivaldo‐Lima   +2 more
wiley   +1 more source

On the defence of responsible human judgement in peer review

The Canadian Journal of Chemical Engineering, EarlyView.
Abstract Peer review is essential for scientific progress. When it works well, it combines expertise, fairness, proportionality, skepticism, generosity, and discretion. When it fails, it becomes a theatre for egotistical display, laziness, coercion, and, lately, reliance on artificial intelligence tools. Editors, reviewers, and authors must join forces
João B. P. Soares, Thomas A. Adams II
wiley   +1 more source

YouTube advertising appeals on generation Z’s purchase intention of beauty products: a predictive approach

Cogent Arts & Humanities
The study investigates Generation Z’s purchase intentions in the beauty industry that are impacted by YouTube advertising appeals. A structured questionnaire and a quantitative approach were used to collect data from a total of 205 respondents who ...
Tak Jie Chan, Kirttine Somasundram, Yang Tian, Nor Azura Adzharuddin, Nor Hazlina Hashim   +4 more
doaj   +1 more source