Results 201 to 210 of about 1,375 (253)

A national megastudy shows that email nudges to elementary school teachers boost student math achievement, particularly when personalized. [PDF]

Proc Natl Acad Sci U S A
Duckworth AL, Ko A, Milkman KL, Kay JS, Dimant E, Gromet DM, Halpern A, Jung Y, Paxson MK, Zumaran RAS, Berman R, Brody I, Camerer CF, Canning EA, Dai H, Gallo M, Hershfield HE, Hilchey MD, Kalil A, Kroeper KM, Lyon A, Manning BS, Mazar N, Michelini M, Mayer SE, Murphy MC, Oreopoulos P, Parker SE, Rondina R, Soman D, Bulte CVD.   +30 more
europepmc   +1 more source

The study of female college students' consumer psychology mechanism toward male celebrity endorsed products: Tempted or coerced? [PDF]

Heliyon
Wan J, Ma H, Zhou W, Qin M, Li P.
europepmc   +1 more source

Who sends the message matters: social media messengers and adolescent eating. [PDF]

Front Nutr
Qutteina Y, Hallez L, Decorte P, De Backer C, Smits T.   +4 more
europepmc   +1 more source

Celebrity Endorsement Branding : Linking Fragrances to Celebrities

, 2007
openaire   +1 more source

Some of the next articles are maybe not open access.

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Celebrity endorsements: Exploring the processes for finding the right celebrity to endorse a brand

Journal of Brand Strategy, 2014
Celebrity endorsements are a popular business-to-consumer promotion strategy in the UK as well as internationally. This is with good reason: they provide a very emotional approach to product promotion. The rational explanation for the increasing use of the famous in marketing campaigns is simple.
Hollensen, Svend, Schimmelpfennig, Christian   +1 more
openaire   +2 more sources

Celebrity Endorsements

Journal of Promotion Management, 2005
Advertising professionals rely on the assumption that using a celebrity to endorse a brand will result in an increase in consumer recall of the brand. Advertisers believe that using a celebrity endorser will foster, in the mind of the consumer, a match or connection between the celebrity endorser and the endorsed brand.
Paul J. Costanzo, Janelle E. Goodnight
openaire   +2 more sources

Celebrity Political Endorsement

Journal of Political Marketing, 2008
Stephan Henneberg
exaly   +2 more sources

Celebrity endorsement

2014
This article outlines key theory related to celebrity endorsement. In doing so, we consider the benefits and challenges involved in deploying the symbolic capital associated with celebrity onto other brands. We consider psychological, economic, and cultural logics which inform key celebrity endorsement perspectives within the literature and suggest a ...
Kerrigan, Finola, Hewer, Paul, Brownlie, Douglas   +2 more
openaire   +4 more sources

Multiple Celebrity Endorsement

2016
The use of multiple celebrity endorsers, to advertise a single brand, is becoming increasingly common. While the idea of using multiple endorsers is not entirely new, research on the topic is scant. This research contributes to the celebrity endorsement literature by introducing a previously unexplored dimension of source congruence: portfolio-brand ...
Yu, Sik Chuen (Max), Pappu, Ravi
openaire   +3 more sources