Results 71 to 80 of about 1,375 (253)

We Love or Hate When Celebrities Speak Out on Climate Change: Receptivity to Celebrity Endorsement in Environmental Campaigns

Journal of Contemporary Eastern Asia, 2019
This study investigates public receptivity to celebrity's climate change advocacy on YouTube through a semantic network analysis. The results of this study suggest that the YouTube video generated a number of viewers' responses. Celebrity endorsement not
Park, Sejung
doaj   +1 more source

The Missing Link in Ferrocenophane Chemistry: Isolation of a Carba[1]Ferrocenophane

Angewandte Chemie International Edition, EarlyView.
The synthesis and isolation of a crystalline carba[1]ferrocenophane is reported. A single carbon atom is the smallest bridging motif yet incorporated into a ferrocenophane, resulting in a dihedral angle between the cyclopentadienyl ring planes of 36.7°, which is the highest angular deflection from ferrocene's coplanarity observed so far.
Aylin Feuerstein, Sergi Danés, Kathrin Kolling, Bernd Morgenstern, Markus Gallei, André Schäfer   +5 more
wiley   +1 more source

A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects

International Journal of Advertising, 2015
This research introduces attitude towards the endorsement as a mediating variable in the relationships between celebrity source and endorsement factors and brand attitude. It also includes perceived celebrity motive, a variable rarely studied in the previous literature, as an endorsement factor.
Bergkvist, Lars, Hjalmarson, Hanna, Mägi, Anne W.   +2 more
openaire   +3 more sources

The Effects of Enzyme Pretreatment Extraction on Lipid Recovery With Normal Phase HPLC

Journal of the American Oil Chemists' Society, EarlyView.
ABSTRACT With the increasing interest in the commercialization of microalgal fermentation‐based products, sustainable and efficient oil extraction methods have been developed for manufacturing and analytical testing. Due to the variability and resilience of micro‐algae cell walls, traditional lipid extraction methods such as Folch and Bligh and Dyer ...
Zhehan Jiang, Luke MacPherson, Suzanne M. Budge, Wei Xia, Roberto E. Armenta   +4 more
wiley   +1 more source

Gender Influence on the Perception of Celebrity Endorsement

Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice, 2020
Celebrity endorsement is a common instrument in marketing. Celebrities are also present in commercials, and this phenomenon is nowadays a trend. This kind of publicity has a high potential since customers are pulled into the VIPs. They are overpowered by
Lazăr Laura
doaj   +1 more source

Pracaxi Oil as a Potential Inhibitor of Fat Bloom

Journal of the American Oil Chemists' Society, EarlyView.
ABSTRACT Fat bloom is one of the major technological challenges faced by the chocolate industry, caused by the polymorphic transition from β2(V) to β1(VI) crystals in cocoa butter (CB). One strategy to slow down this polymorphic transition is the addition of lipids rich in very long chain fatty acids (VLCFA), such as behenic acid.
Victoria Marques Gropelli, Priscila Dayane De Freitas Santos, Thayná Torres Da Silva, Ana Paula Badan Ribeiro, Rosiane Lopes Cunha   +4 more
wiley   +1 more source

"The Reynolds-McElhenney effect?": effect of celebrity endorsement on colonoscopy-related videos on TikTok. [PDF]

IGIE, 2023
Lahooti A, Critelli B, Hassan A, Westerveld D, Rodgers L, Gazi M, Dawod E, Mahadev S, Kumar S, Newberry C, Sharaiha RZ.   +10 more
europepmc   +1 more source

Revisiting Securidaca longipedunculata Seed Oil: Applying NMR and Mass Spectroscopy to Confirm the Presence of 2‐Acetyl‐1,3‐Diacyl–sn‐Glycerols and Conjugated Hydroxydienoic Fatty Acids

Journal of the American Oil Chemists' Society, EarlyView.
The manuscript confirms and expands on previous reports concerning the presence of unusual conjugated hydroxydienoic fatty acids and acetyl‐TAG in the seed oil of Securidaca longipedunculata. The location of acetate only at sn‐2 of TAG was conclusively shown by high resolution NMR and hydroxy seed fatty acids are characterized.
Mark A. Smith, Jianfeng Zhu, Jin‐Yue Sun   +2 more
wiley   +1 more source

Unveiling the Mediating Role of Emotions and Engagement in Celebrity Endorsement and Purchase Intention

Almana: Jurnal Manajemen dan Bisnis
Research on purchase intention in the digital era shows inconsistent findings regarding the impact of celebrity endorsement, with some studies highlighting its influence while others emphasize the stronger role of psychological factors.
Nita Anggun, Anton Agus Setyawan, Edy Purwo Saputro, Kussudyarsana Kussudyarsana   +3 more
doaj  

Bioconvective Unsteady Casson Hybrid Nanofluid Flow on a Variable Darcy Regime Between Two Rotating Disks With Variable Heat Source

Asia-Pacific Journal of Chemical Engineering, EarlyView.
ABSTRACT This study carries significant consequences in various engineering applications, such as cooling rotating disk surfaces, improving chemical reactor performance, and designing filtration systems. Considering these main applications in view, the aim of this study is to investigate time‐dependent Casson hybrid nanofluid flow on a permeable ...
Ebrahem A. Algehyne, Abdul Bariq, Mounirah Areshi, Fahad Maqbul Alamrani, Zehba Raizah, Izharul Haq, Anwar Saeed   +6 more
wiley   +1 more source