Results 161 to 170 of about 3,837 (294)
Statement on the Book ‘Reconstructing Celebrity Endorsement’
Rabi SangyanNo abstract ...
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The Bazaar as a Model for Knowledge Work
Knowledge and Process Management, EarlyView.ABSTRACT This paper presents fieldwork that extends existing metaphors of knowledge work as a process shaped by hierarchical or market forces. A qualitative, ethnographic study of six knowledge‐intensive businesses in two countries identifies striking parallels with the Middle Eastern bazaar in contrast to Western impersonal markets and hierarchies. We
Reed Elliot Nelson +2 more
wiley +1 more source
Own the turf or lose it: Ultrasound‐guided procedures and the future of shoulder repair
Knee Surgery, Sports Traumatology, Arthroscopy, EarlyView.Abstract To highlight why the current arthroscopy‐centred paradigm may be insufficient for rotator cuff disease and to propose a surgeon‐led transition towards office‐based, ultrasound‐guided ‘micro’ interventions. The central question is whether earlier, less invasive image‐guided procedures can preserve tissue biology and improve value while ...
Alexandre Lädermann +2 more
wiley +1 more source
Effectiveness of Celebrity Endorsement Advertising in Chinese Marketplace
, 2006 Celebrity endorsement is as the most prevalent advertising technique and strategy nowadays used in Chinese marketing communication to create positive effects in the minds of Chinese consumers, since competition of Chinese market has rapidly and ...
Gan, Wenqian
core
Psychology &Marketing, EarlyView.ABSTRACT Through technological advances in winemaking, New World wine‐producing countries have achieved wines of comparable or superior quality relative to traditional European producers. Nevertheless, the symbolic value associated with European wines may still outweigh that of domestic products, particularly in countries where historical sociocultural
Alvaro Luis Lamas Cassago +4 more
wiley +1 more source
Emotion and Engagement Across the Idol Spectrum: Comparing Virtual and Human Idols
Psychology &Marketing, EarlyView.ABSTRACT The increasing adoption of virtual idols in entertainment platforms raises critical questions about how viewers respond to their emotional performances compared to human idols. Despite their growing presence, little is known about whether and how emotional expressivity differs across performer modalities and content formats, or how these ...
Lin Kim +4 more
wiley +1 more source
Content analysis of illegal online advertisements for hypertension-related drugs and supplements in Taiwan. [PDF]
BMC Public HealthChiu PT, Peng CY, Chang YJ.
europepmc +1 more source
Mass Spectrometry Reviews, EarlyView.ABSTRACT The review examines the evolution of chemical ionization mass spectrometry (CI‐MS), a technique developed in 1966 by Field and Munson. CI is a soft‐ionization method that produces more intense molecular ions with less fragmentation than electron ionization (EI).
Malvika Dutt +4 more
wiley +1 more source
Evaluating celebrity influence on brand attention, emotion, and memory. [PDF]
Sci RepMichael N, Ramsøy TZ, Michael I.
europepmc +1 more source
, 2018 Syftet med den här uppsatsen är att undersöka hur svenska reklamproducenter ser på användandet av kändisar i reklam, så kallad celebrity brand endorsing. Att använda kändisar i reklamkampanjer är en vanlig marknadsföringsstrategi i både Sverige och utomlands, och en inledande fundering i studien är huruvida detta bottnar i en övertygelse hos ...
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