Results 241 to 250 of about 3,837 (294)

Who sends the message matters: social media messengers and adolescent eating. [PDF]

Front Nutr
Qutteina Y, Hallez L, Decorte P, De Backer C, Smits T.   +4 more
europepmc   +1 more source

Editor's Spotlight/Take 5: Is Platelet-rich Plasma Effective in Treating Achilles Tendinopathy? A Meta-analysis of Randomized Clinical Trials. [PDF]

Clin Orthop Relat Res
Leopold SS.
europepmc   +1 more source

A national megastudy shows that email nudges to elementary school teachers boost student math achievement, particularly when personalized. [PDF]

Proc Natl Acad Sci U S A
Duckworth AL, Ko A, Milkman KL, Kay JS, Dimant E, Gromet DM, Halpern A, Jung Y, Paxson MK, Zumaran RAS, Berman R, Brody I, Camerer CF, Canning EA, Dai H, Gallo M, Hershfield HE, Hilchey MD, Kalil A, Kroeper KM, Lyon A, Manning BS, Mazar N, Michelini M, Mayer SE, Murphy MC, Oreopoulos P, Parker SE, Rondina R, Soman D, Bulte CVD.   +30 more
europepmc   +1 more source

The study of female college students' consumer psychology mechanism toward male celebrity endorsed products: Tempted or coerced? [PDF]

Heliyon
Wan J, Ma H, Zhou W, Qin M, Li P.
europepmc   +1 more source

Celebrity Endorsement Branding : Linking Fragrances to Celebrities

, 2007
openaire   +1 more source

Celebrity endorsement

, 2014
This article outlines key theory related to celebrity endorsement. In doing so, we consider the benefits and challenges involved in deploying the symbolic capital associated with celebrity onto other brands. We consider psychological, economic, and cultural logics which inform key celebrity endorsement perspectives within the literature and suggest a ...
Kerrigan, Finola, Hewer, Paul, Brownlie, Douglas   +2 more
core   +5 more sources

Celebrity Endorsement

, 2015
Die folgende Magisterarbeit befasst sich mit dem Thema Celebrity Endorsement in der Modeindustrie. Seit Jahrzehnten schon bedienen sich große Modeunternehmen, wie Chanel, Dior oder Versace, prominenter Werbefiguren für ihre Kleidungskollektionen. Allerdings wurde bisher die Wirkungsweise von Modewerbungen mit Prominenten nicht umfassend empirisch ...
Jojic, Aleksandar
openaire   +2 more sources

Celebrity endorsement in tourism: Attention, emotional arousal and familiarity

Tourism Management, 2023
Celebrity endorsement in tourism is utilised by global marketing practitioners to attract tourists to visit destinations. Despite this, studies are yet to assess the efficacy of two specific types of celebrity endorsement, a celebrity from the host ...
Biqiang Liu, Brent Moyle, Anna Kralj
exaly   +2 more sources

Celebrity Endorsement and Congruence: An Experimental Study

The International Journal of Interdisciplinary Social Sciences: Annual Review, 2010
Celebrity endorsement is a more and more used tool within the domain of psychology of marketing and advertising. Beside the fact of showing famous and, generally, beautiful people, it is not at all clear if such a marketing device works and, if so, under which conditions.
CORTINI, Michela, A. Vicenti, ZUFFO, Riccardo Giorgio   +2 more
openaire   +3 more sources